Customer Advocacy Marketing Manager

Overview:
IGEL is seeking a proactive Customer Advocacy Marketing Manager to lead and grow our Global Ambassador Program, identifying and nurturing satisfied customers to become brand advocates. This role involves creating compelling content such as video testimonials and case studies, managing advocacy campaigns, and ensuring content is distributed effectively across internal and external digital channels. You will also handle program logistics, including benefit delivery, and collaborate cross-functionally to drive program success globally.

Key Responsibilities:

Lead and Expand the Global Ambassador Program:

• Manage and grow the program by identifying, engaging, and nurturing customer advocates.
• Brainstorm and implement strategies to increase ambassador participation and engagement.
• Manage logistics, ensuring timely benefit delivery and maintaining consistent communication.

Customer Engagement:

• Build and maintain strong customer relationships, gathering success stories, feedback, and testimonials.
• Act as the primary contact for ambassadors, ensuring they feel valued and supported.

Content Creation and Distribution:

• Develop, script, and produce content such as case studies, video testimonials, blogs, and social media posts.
• Manage platforms like YouTube, Vimeo, and other video tools to optimize and distribute content effectively.
• Distribute advocacy materials across digital channels (social media, websites, emails) and internal platforms.

Advocacy Campaigns:

• Design and execute campaigns to amplify customer stories and showcase IGEL’s impact.
• Promote content across channels, including events, webinars, and digital marketing campaigns.
• Track performance and analyze metrics to improve future campaigns.

Cross-Functional Collaboration:

• Work with global teams, including Marketing, Sales, Customer Success, and Product Development, to align advocacy efforts with company goals.
• Partner with external vendors to enhance content quality and reach.

Program and Event Support:

• Organize and manage ambassador-related events, webinars, and campaigns.
• Travel up to 15% to engage with customers and capture advocacy materials.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field.
• 5+ years of experience in B2B customer marketing, customer experience, or related field, preferably in software or IT.
• Excellent written and verbal communication skills, with the ability to tailor messaging to different customer segments.
• Experience with copywriting and content strategy across various formats (blogs, social media, email, video).
• Proficiency in video production and editing tools (Adobe Premiere Pro, Final Cut Pro) and platforms (YouTube, Vimeo).
• Creative thinker who can develop engaging ways to attract and retain ambassadors.
• Strong collaboration skills and experience working with cross-functional global teams.
• Highly organized with the ability to manage multiple projects simultaneously.
• Proficiency in Zoom, Microsoft Teams, and other virtual collaboration tools.

We Offer:

• Health, dental, vision, and prescription benefits (employee premiums covered by IGEL)
• 11 company-paid holidays per year
• 15-20 days of PTO per year (Starting Jan 1st 2025, 18 days in year 1, 20 days starting in year 2 and 22 days after 5 years of service)
• Sick time of 10 days per year, with rollover of unused days
• 401(k) plan with 100% company match, up to $5,000 per year (Starting Jan 1st 2025, employer match of $15,000)
• Paid maternity and paternity leave
• Monthly home office allowance
• Remote working opportunities and flexible working times, so you can combine your demanding work with your personal goals
• Employee Assistance Program (EAP) and Financial Wellness tool
• Company-paid life insurance policy, long-term disability (LTD), and short-term disability (STD) coverage
• Wellbeing apps, including Rightway, Headspace and Wellhub
• Training and development opportunities to advance your career
• President’s Club for the highest performing salespeople and overachievers
• An amazing culture powered by a workplace run on trust, empowerment, and feedback with a positive, inspiring working atmosphere
• A highly motivated team that is already looking forward to your support in developing strategies and achieving common goals, together with you!

IGEL is an equal opportunity employer and makes employment decisions on the basis of merit. We want the best available person in every job. Our policy prohibits unlawful discrimination based on color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, or any other consideration made unlawful by federal, state or local laws.

Additional information
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