Customer Expansion Marketing Manager

Full Time • Remote, Remote, United States of America

96,680 - 122,418 (Yearly) Added 2 days, 10 hours ago

Summary

LOCATION

Remote

QUALIFICATIONS

Bachelor’s degree in Marketing, Business Administration, or related field; 3-5 years of B2B marketing experience, and proficiency in marketing automation platforms and CRM systems.

RESPONSIBILITIES

Develop and execute integrated marketing campaigns for cross-sell and upsell initiatives, collaborate with sales and product marketing, manage campaign execution and metrics, and optimize campaigns based on performance data.

INDUSTRY

Software/Automation Solutions

SHORT DESCRIPTION

Seeking a Customer Expansion Marketing Manager to design and implement marketing strategies that drive growth and enhance customer engagement for Redwood Software's managed file transfer business.

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

OUR MISSION

At Redwood Software, we unleash human potential. We empower our customers with lights-out automation for their mission-critical business processes.

Redwood Software is the leader in full stack automation for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower organizations to orchestrate, manage, and monitor their workflows across any application, service, or server – in the cloud or on-premise – with confidence and control.

CORE VALUES

One Team. One Redwood

Make Your Own Weather

Obsess over Customer Success

Work the Problem

Be Curious

Own the Outcome

Respect Each Other

YOUR IMPACT

Redwood Software is seeking a passionate and results-driven Customer Expansion Marketing Manager to accelerate growth within our managed file transfer (MFT) business. In this role, you will design and execute innovative marketing campaigns to drive cross-sell opportunities into our workload automation (WLA) customer base and upsell Cerberus customers to JSCAPE. You will work across teams to deliver compelling messaging, support sales teams, and leverage multi-channel marketing strategies to expand customer adoption. This is a highly collaborative and data-driven role that will directly contribute to pipeline development and revenue growth. If you thrive in a fast-paced environment and are eager to make a measurable impact, we’d love to hear from you!

Develop and execute integrated marketing campaigns to support cross-sell initiatives for managed file transfer (MFT) solutions into existing workload automation (WLA) customers and upsell campaigns for Cerberus customers transitioning to JSCAPE.
Design and implement multi-channel marketing strategies, including email, webinars, digital advertising, landing pages, and customer-focused content.
Collaborate with sales teams to create and deliver impactful campaign messaging, ensuring alignment with business objectives and customer needs.
Partner with product marketing and customer success teams to identify target segments and tailor campaigns to drive engagement and conversion.
Manage campaign execution timelines, budgets, and performance metrics to ensure effective delivery and ROI.
Generate, analyze, and present funnel reporting metrics to measure the impact of campaigns on pipeline development and revenue growth.
Continuously optimize campaigns based on performance data, customer insights, and market trends.
Coordinate with internal and external stakeholders to ensure consistency and alignment in branding and messaging across all channels.
Stay informed about industry trends, competitor activities, and emerging marketing techniques to enhance campaign effectiveness.

YOUR EXPERIENCE

3-5 years of experience in B2B marketing, with a focus on customer expansion, cross-sell/upsell strategies, or account-based marketing.
Proven track record of executing integrated marketing campaigns across multiple channels and driving measurable results.
Strong collaboration skills, with experience working closely with sales, product marketing, and customer success teams.
Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
Experience in creating and analyzing marketing funnel reports to assess campaign impact and optimize performance.
Exceptional written and verbal communication skills, with the ability to craft compelling messaging for various audiences.
Familiarity with the managed file transfer or workload automation industry is highly desirable.
Ability to manage multiple projects simultaneously, with strong attention to detail and organizational skills.
Analytical mindset with the ability to translate data insights into actionable strategies.
Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degrees or certifications are a plus.

If you like growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

THE LEGAL BIT

Redwood is an equal opportunity employer. Redwood prohibits unlawful discrimination based on race, colour, religion, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy or any other consideration made unlawful by regional or local laws. We also prohibit discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful and will have a zero tolerance policy applied to it.

Redwood will comply with all local data protection laws, including GDPR when it comes to the handling and processing of personal data. Should you wish for us to remove your personal data from our recruitment database, please email us directly at Recruitment@Redwood.com

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