Customer Marketing Director
LOCATION
Remote
QUALIFICATIONS
5-7+ years of experience in lifecycle marketing, customer success, or a similar role in a B2B SaaS company; proven track record in driving engagement and retention; experience in building customer communities; proficiency with CRM and marketing automation platforms, preferably HubSpot; excellent communication and project management skills.
RESPONSIBILITIES
Create and nurture a customer community; plan and execute virtual and in-person events; collaborate with Sales, Customer Success, and Product teams; develop strategies to enhance customer retention and adoption; manage customer advocacy programs; use analytics to measure campaign success and refine strategies.
INDUSTRY
Higher Education Technology (B2B SaaS)
SHORT DESCRIPTION
Seeking a Customer Marketing Director to drive retention, engagement, and advocacy among higher education partners through event planning and community building, reporting to the VP of Marketing.
At Mongoose, we believe every conversation matters. Our mission is to transform communication in higher education, empowering institutions to foster meaningful connections that drive success at every stage of the student lifecycle. Over 950 higher ed institutions trust our platform to Make Every Message Count™.
We’re seeking a Customer Marketing Director to lead the charge in driving customer retention, engagement, and advocacy among our higher ed partners. This role focuses on creating and executing impactful in-person and virtual events, building a thriving online customer community, and delivering initiatives that deepen relationships and ensure long-term customer success. Reporting to the VP of Marketing, you’ll play a pivotal role in shaping meaningful experiences that showcase the full value of Mongoose.
What You’ll Do:
- Online Community Building: Create and nurture a vibrant customer community through peer-to-peer engagement, user groups, and forums.
- Event Planning: Lead the planning and execution of virtual and in-person events that engage and inspire our customers.
- Cross-Functional Collaboration: Partner with Sales, Customer Success, and Product teams to align marketing efforts with broader business goals.
- Lifecycle Marketing: Develop and execute strategies that enhance customer retention, drive adoption, and promote renewals.
- Advocacy and Referrals: Build and manage customer advocacy programs, capturing success stories and driving referral initiatives.
- Data-Driven Strategy: Use analytics to measure campaign success, refine strategies, and report on key metrics such as retention, engagement, and advocacy.
What You’ll Bring to the Table:
- 5-7+ years of experience in lifecycle marketing, customer success, or a similar role in a B2B SaaS company (bonus points if you’ve worked in Higher Ed!).
- A proven track record of driving engagement, retention, and advocacy through creative and impactful programs for existing customers.
- A passion for building thriving customer communities and inspiring peer-to-peer collaboration.
- A history of deliveringvirtual and in-person events that wow attendees and create lasting value.
- A natural flair for referral marketing and advocacy strategies that turn customers into champions.
- Proficiency with CRM and marketing automation platforms (HubSpot fans, we’re looking at you!).
- Exceptional skills in communication, collaboration, and project management—you get things done and bring teams together.
- A love for data-driven decisions, with the ability to turn metrics and insights into meaningful actions.
- A flexible, adaptable mindset that thrives in a fast-paced, remote-first environment.
- High-potential lifecycle marketers with manager-level experience and a strong growth trajectory are also encouraged to apply; this role can flex to a Manager level for the right candidate.
Why You’ll Love It Here:
At Mongoose, every conversation matters. You’ll join a team passionate about making meaningful connections in higher education and changing lives through smarter communication. We’re all about collaboration, growth, and doing work that truly makes a difference.
Over 4,000 teams across more than 950 higher education institutions partner with Mongoose to Make Every Message Count™. Our SaaS platform helps colleges and universities drive engagement at every stage of the student lifecycle, from admissions to alumni relations.
Our values define us, and we celebrate diversity in all its forms. If you don’t meet 100% of the qualifications listed but believe you can make an impact, we encourage you to apply. We value diverse perspectives and are eager to hear what you can bring to our team.
The salary for this position ranges from $100,000 to $130,000, depending on experience and qualifications.
We Offer:
- Comprehensive medical, dental, and vision coverage
- 401K with a 4% match
- Flexible PTO
- $600 home office set-up stipend
- Summer Fridays (half days)
- 13 paid holidays, including a week off between Christmas and New Year’s
At Mongoose, we believe that diversity drives innovation, and inclusion builds stronger teams. We are proud to be an equal opportunity employer and are committed to creating a workplace where everyone feels valued and empowered. We welcome applicants of all backgrounds, experiences, and perspectives, and we do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected characteristic. If you need accommodations during the application process, please let us know—we’re here to help.
To Apply:
If this sounds like your kind of challenge, let’s talk! Apply today and help us move people forward, one conversation at a time. If you want to stand out, please also send your resume and cover letter to info@hellomongoose.com with the subject line "CLMD Application". Include examples of your work, links to your portfolio, or any other relevant projects.
Job Type: Full-time
Pay: $100,000.00 - $130,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
- Work from home stipend
Experience:
- B2B marketing: 5 years (Required)
Work Location: Remote
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