Customer Marketing Specialist

Serving the needs of all families with young children,Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

HOW YOU’LL MAKE AN IMPACT:We’re seeking a detail-oriented marketer to join the customer activation team. This is an exciting opportunity to shape and execute the future of our customer loyalty program. Strong candidates have problem-solving skills, cross-functional experience, and a track record of successful customer activation and loyalty campaigns.

This role will report to the Director of Retention and is based in our Buckhead office in our on-site work environment.

50%: Consumer Program Management

• Execute private label credit card marketing plans and develop goals to achieve corporate objectives
• Manage cross-functional efforts to drive growth through the credit card program, and integrate credit card/loyalty initiatives into all marketing programs
• Ensure seamless customer experience to guide long term loyalty strategies
• Develop communications calendar for card program; work with creative partners to develop and maintain all credit collateral
• Collaborate regularly with merchants, marketing, creative, finance, external partner, and cross-channel representatives to ensure alignment of goals and responsibilities
• Review and create appropriate terms and conditions for all customer promotions
• Develop a deep understanding of the brand's identity including product, editorial, and marketing initiatives in order to create loyalty initiatives that meet both financial and brand-building goals
• Communicate results regularly through informal and formal presentations; provide recommendations to brand partners and Executive Leadership and influence them to take action where needed

30%: Operations Program Management

• Serve as a key liaison between the brands, marketing, and external partners
• Work with internal partners to manage to financial program performance
• Set and manage Operating Committee meetings, inclusive of internal and external partners
• Ensure program compliance; working with internal operations and training teams
• Partner with vendor to manage field team training and strategy

20%: Competitive and Industry Analysis

• Stay up-to-date with loyalty market and competition; use insights for future strategy
• Serve as the business expert on macro credit card trends; use insights to identify opportunities and/or risks to the program

WE’D LOVE TO HEAR FROM YOU IF:Must have:

• Bachelor’s degree or higher required, Marketing emphasis preferred
• Experience with loyalty or retention marketing
• Strong understanding of direct marketing principles
• Excellent communication skills
• Excellent project management skills
• Self-motivated and detail-oriented
• Effective interpersonal skills with the ability to establish strong relationships with cross-functional teams at all levels
• Applicants must be currently authorized to work in the United States

Preferred Skills and Experience:

• A strong analytical and customer mindset
• History of managing credit card programs (private label, cobranded)
• 2 years of CRM marketing experience in a fast-paced multi-channel retail environment
• Familiarity working with CDPs

OUR TEAM MEMBERS:

• Lead Courageously: Have a strong sense of personal values that align with our Company values
• Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
• Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
• Drive Growth: Set aggressive goals and implement plans precisely
• Cultivates Innovation: Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes

MAKE A CAREER AT CARTER’S:Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess. NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.