Data Analyst

Education:

Marketing Data Analyst

We are seeking a results-driven, business-minded, and highly analytical Marketing Data Analyst to join our marketing team.

The Marketing Data Analyst will support the marketing team by analyzing performance data, generating reports, and assisting in data-driven decision-making. This role focuses on monitoring campaign results, preparing dashboards, and delivering insights to optimize marketing efforts.

Data Collection & Management:

• Collect, clean, and organize data from multiple sources (Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn, CRM, Customer Data Platform) to track and measure the effectiveness of digital marketing campaigns.
• Implement tracking mechanisms such as UTM parameters to ensure accurate data collection. Develop tracking policies for internal team-members and keep team members up-to-date with best practices.

Performance Analysis:

• Monitor campaign and channel KPIs (e.g., ROI, CTR, CPA) and highlight key trends.
• Identify patterns, trends, and insights that can be used to optimize campaigns and drive better results.

Reporting & Visualization:

• Develop, maintain, and distribute standardized marketing reports and dashboards showing campaign performance and contribution to business goals.
• Present findings clearly to internal stakeholders.

A/B Testing & Experimentation:

• Support the designing and analyzing A/B tests for ad creatives, landing pages, and user experiences to identify winning variations.
• Monitor test results and provide statistical analysis and recommendations for campaign adjustments.

Forecasting & Budgeting:

• Support the marketing team in forecasting campaign outcomes and determining budget allocation based on historical data and performance metrics.
• Help model expected outcomes for new campaigns and channels.

Collaboration:

• Work closely with internal and external team members to provide data-driven insights and recommendations.

Key Requirements:

• Bachelor’s degree in a quantitative field (e.g., Data Science, Statistics, Mathematics, Computer Science, Economics, or related fields).

Experience:

• 2+ years of experience as a Data Analyst, preferably within a performance marketing, digital marketing, or e-commerce environment.
• Experience with digital marketing platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and affiliate marketing tools.

This role is crucial in helping the Performance Marketing team make data-driven decisions that maximize campaign effectiveness and optimize marketing efforts across all channels. If you’re passionate about data and marketing, we’d love to hear from you!

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

People with a criminal record are encouraged to apply

Ability to Relocate:

• Altoona, WI 54720: Relocate before starting work (Required)

Work Location: Hybrid remote in Altoona, WI 54720