Demand Generation Manager

Injala is a fast-growing tech company dedicated to solving some of the toughest challenges in the insurance industry. Through our suite of innovative products, we empower insurance professionals to streamline operations, enhance decision-making, and deliver better outcomes for their clients. We are driven by a passion for innovation and a commitment to reshaping the insurance landscape.

As we continue to grow, we're seeking a talented and results-driven Demand Generation Manager to join our marketing team and play a pivotal role in driving our growth strategy.

Position Overview
The Demand Generation Manager will lead the development and execution of strategies to generate high-quality leads, nurture prospects, and drive revenue growth. This role is ideal for a data-driven marketer who thrives in a fast-paced environment, has a deep understanding of the tech and/or insurance industry, and is skilled at managing multi-channel marketing campaigns.

Responsibilities

• Develop and implement a comprehensive demand generation strategy to achieve lead generation, pipeline, and revenue targets.
• Plan and execute multi-channel campaigns, including email marketing, webinars, content syndication, social media, paid media, and more.
• Collaborate closely with sales, product marketing, and content teams to ensure alignment and optimize campaign effectiveness.
• Analyze audience behavior and segmentation to create targeted campaigns tailored to different personas and stages of the buyer journey.
• Manage and optimize marketing automation tools and CRM systems to track, nurture, and qualify leads.
• Own performance metrics, including MQLs, SQLs, conversion rates, and ROI, and provide regular reporting to leadership.
• Identify new opportunities for growth through A/B testing, experimentation, and emerging demand generation strategies.
• Collaborate with the content team to ensure campaigns are supported by engaging, high-quality assets such as white papers, case studies, blogs, and videos.
• Stay up-to-date on industry trends and best practices to continuously enhance campaign effectiveness.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 4+ years of experience in demand generation, growth marketing, or a related role, preferably in the tech or insurance industry.
• Proven track record of designing and executing successful multi-channel marketing campaigns.
• Expertise in marketing automation platforms (HubSpot).
• Strong analytical skills with the ability to interpret data, derive insights, and optimize campaigns.
• Excellent project management and organizational skills, with a keen attention to detail.
• Experience collaborating with sales teams and a deep understanding of the B2B sales funnel.
• Outstanding written and verbal communication skills.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

Preferred Qualifications

• Experience in the insurance industry or working with insurance technology solutions.
• Familiarity with account-based marketing (ABM) strategies and tools.
• Proficiency in digital advertising platforms such as Google Ads, LinkedIn Ads, and programmatic display.

What We Offer

• Competitive salary and benefits package.
• Opportunity to work in a fast-growing company making a significant impact in the insurance industry.
• Collaborative and innovative team culture.
• Professional development and growth opportunities.

If you’re passionate about driving growth and want to be part of a company that’s transforming the insurance industry, we’d love to hear from you!

Job Type: Full-time

Pay: $110,000.00 - $125,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Application Question(s):

• Briefly describe why you think you are the best fit for this position.

Ability to Commute:

• Irving, TX 75062 (Preferred)

Ability to Relocate:

• Irving, TX 75062: Relocate before starting work (Required)

Work Location: In person