Demand Generation Manager

About RADICL

At RADICL, we are committed to safeguarding Small-to-Medium-sized Businesses (SMBs) with the protection they deserve. While we have a unique focus on companies supporting America’s Defense Industrial Base (DIB) and critical infrastructure (CI), our mission extends to all SMBs who consider themselves high value targets and want the best protection possible.

RADICL protects customers through a turn-key and comprehensive Cybersecurity-as-a-Service (CSaaS) offering. Our offering is powered by our proprietary Xtended Threat Protection (XTP™) Platform that brings SMBs defense-in-depth with a team of human experts and digital agents by their side. Our platform and AI powered virtual Security Operations Center (vSOC) delivers customers:

• Best-in-breed endpoint protection
• Automated and expert-driven threat hunting
• 24/7 monitoring and incident response
• Guided vulnerability management
• Effective security awareness training
• Expert guided compliance adherence.

If you’re excited about working with industry experts to help SMBs focus on growing their businesses without the constant worry of security and compliance risks, we invite you to join us in our mission to protect American businesses and drive innovation in cybersecurity.

About the role

Are you a marketing professional passionate about helping mission-driven organizations staying secure as they contribute to the success and strength of the United States?

We are seeking a results-driven Demand Generation Marketing Manager to join our marketing team. This mid-level role is pivotal in driving brand awareness, customer engagement, and lead generation through performance marketing, social marketing, content development, and website optimization. The ideal candidate will bring a blend of strategic thinking and hands-on execution across digital platforms to fuel growth and optimize conversions.

If the above excites you, RADICL is seeking high performing, motivated individuals to join our mission. As an early member, you will work closely alongside an experienced founding team and work with the latest sales and marketing tech stack tools and platforms. You will have a significant impact on the revenue growth of an innovative cybersecurity offering in the SMB space. We offer a dynamic, fast-paced work environment with opportunities for professional growth the life-changing experience of building a company.

About You
Key Responsibilities

Performance Marketing Strategy & Execution:

• Support the development of paid performance marketing strategies to drive awareness, lead acquisition, and conversions.
• Oversee the execution and optimization of campaigns within various ad platforms (e.g., Google Ads, LinkedIn, Meta, and others).
• Monitor campaign performance, analyze key metrics, and implement data-driven improvements to maximize ROI.

Social Marketing Program:

• Manage the social media strategy and execution across platforms, ensuring alignment with overall marketing goals.
• Oversee content creation, scheduling, and engagement initiatives to build community and drive customer acquisition.
• Track social media KPIs and provide insights for continuous improvement.

Content Marketing and Digital Asset Creation:

• Lead the execution of content marketing strategies, including blogs, case studies, whitepapers, and other digital assets to support campaigns.
• Collaborate with internal and external stakeholders to ensure content aligns with brand messaging and drives demand.
• Coordinate with design teams or agencies to produce high-quality, engaging digital assets.

Website Content Management & Optimization:

• Oversee website content to ensure it is optimized for brand positioning, performance marketing, and SEO.
• Implement updates and enhancements to improve user experience and drive customer conversion.
• Collaborate with the web development team to ensure seamless integration with marketing campaigns.

Data-Driven Marketing Optimization:

• Leverage analytics tools to measure the effectiveness of campaigns across all channels.
• Provide regular reporting on campaign performance, website traffic, and lead generation metrics.
• Identify areas for improvement and implement testing strategies (e.g., A/B testing) to enhance results.

Your skillset/experience should include:

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field.
• 3-5 years of experience in demand generation, digital marketing, or performance marketing roles, preferably in B2B or SaaS industries.
• Proficiency in ad platforms (Google Ads, LinkedIn Ads, Meta Ads Manager, etc.) and marketing automation tools (e.g., HubSpot, Marketo).
• Strong understanding of SEO principles, social media strategies, and content marketing best practices.
• Experience with website management and optimization tools (e.g., WordPress, Google Analytics, SEMrush).
• Analytical mindset with the ability to interpret data, draw actionable insights, and optimize marketing efforts.
• Strong project management skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.

Preferred Skills:

• Familiarity with design tools (e.g., Canva, Adobe Creative Suite) to support content creation.
• Experience working with cross-functional teams or external agencies
• Knowledge of A/B testing and conversion rate optimization (CRO) techniques.

About the Workplace

As founders, we greatly value and are passionate about establishing a strong company culture. Building the foundation of an amazing culture is best fostered by spending time together as a team in an office setting. We have a hybrid work model which incorporates WFH and work from office, but spending time together as a team in person will be part of our ethos.

RADICL offices are located in downtown Boulder, Colorado with easy-access employee parking provided by the company. We offer comprehensive, competitive benefits including health, dental, and vision as well as a responsible PTO plan.

We encourage motivated, talented, mission-oriented, and fun people to apply. Let’s do this!