Demand Generation Manager (Recreation)

DaySmart supercharges experienced-based businesses with innovative, industry-specific software services that power customer and revenue growth. With thousands of partners worldwide and dozens of industry awards, we provide best-in-class solutions to accelerate their business

Our DaySmart Recreation software offers a sophisticated scheduling and management software solution that centralizes daily operations, streamlining processes such as registrations, scheduling, and member management while fostering community engagement. Designed for various facilities, including ice rinks, multi-sports complexes, and parks and recreation agencies, our adaptable cloud-based solution enhances organizational efficiency, elevates the customer experience, and boosts revenue.

Role Overview:

We're seeking a Demand Generation Manager to lead B2B marketing initiatives and work directly with our sales team. You'll develop, execute, and scale innovative demand generation programs that drive significant growth for DaySmart Recreation.

Collaboration hours are 9-5 ET. This is a fully remote position based in the United States. This role will report directly to the SVP/COO Rec.

Key Responsibilities:

• Build and optimize a robust demand generation strategy
• Develop and manage lead generation campaigns (Leads, MQLs, SQLs)
• Analyze marketing and sales data to improve pipeline impact and revenue
• Oversee email automation, landing pages, and content implementation
• Create and manage an ABM strategy for larger providers
• Develop and maintain reporting frameworks for marketing performance
• Collaborate cross-functionally to drive projects to completion
• Manage vendor relationships for SEO, paid advertising, and reporting

Qualifications:

• 3+ years of B2B marketing experience, focusing on SMB space
• Expertise in digital marketing, paid media, and email campaigns
• Prior experience in the SaaS or tech space
• Proficiency with CRM (Salesforce) and marketing automation tools
• Experience with Marketo is a plus
• Experience with Google Analytics, AdWords, and other MarTech tools
• Strong analytical skills and data-driven decision-making ability
• Entrepreneurial mindset with excellent project management skills
• Outstanding interpersonal and communication abilities

Ideal Candidate:

• Analytical thinker with a "test & learn" approach
• Highly organized and detail-oriented
• Self-motivated team player
• Adaptable to a fast-paced, dynamic environment

Salary

• The salary for this role is $115,000-$130,000 per year. Pay is based on several factors including but not limited to education, work experience, certifications, internal equity, etc.

What We Offer

• Competitive salary and benefits including medical, dental, vision, HSA, FSA, and more!
• 401k plan with company match on your contributions.
• Open PTO and a generous paid holiday schedule.
• Supportive work environment with the flexibility to work where/how you want – in-office, remote, or hybrid.
• Opportunities to ensure you are always learning and growing.

How You Will Work

This will be a US based position. We offer flexible work arrangements including fully remote, in-person or hybrid opportunities. For those looking to work in person, we have physical offices in the following cities:

• Ann Arbor, MI
• Scottsdale, AZ
• Wayne, PA
• Austin, TX

DaySmart is committed to creating a diverse employee environment and is a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, age, or veteran status.

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