Demand Generation Marketing Manager

Since 2001, PlanITROI has provided Secure Purpose Driven Global Life Cycle Services to organizations, committed to preserving the highest levels of environmental responsibility and data security while changing lives with their retired computing devices. PlanITROI leverages the circular economy to do social good, by turning clients returned, retired, and idle IT devices (PCs, laptops, Notebooks, smartphones, tablets, etc.) into re-certified, affordable technology solutions sold directly and through the largest retailers in the world!

Demand Generation Marketing Manager Overview: PlanITROI is growing and seeking a Demand Generation Marketing Manager to execute tactical marketing campaigns to generate leads, drive demand, and support sales initiatives through a multi-channel approach. The Marketing Manager will focus on managing demand generation efforts and ensuring alignment between marketing and sales.

This role is remote on EST only.

Responsibilities:

Demand Generation Campaigns

• Plan and execute multi-channel marketing campaigns, including email, webinars, events, and digital initiatives to generate leads and build demand.
• Develop and implement Account-Based Marketing (ABM) strategies in collaboration with the sales team.
• Optimize campaigns based on performance insights to ensure alignment with lead generation and demand targets.

Sales Collaboration and Enablement

• Partner with sales teams to ensure lead quality and timely follow-up, aligning marketing efforts with sales goals.
• Provide sales enablement tools and resources, such as presentations, scripts, and competitive analysis, to support the sales process.
• Work with an outsourced demand generation team of business development representatives to provide enablement on campaigns and marketing strategies.

Lead Scoring and Nurturing

• Implement and refine lead scoring models to identify high-quality leads for sales follow-up.
• Develop and execute lead nurturing programs to move prospects through the sales funnel.

Market Research and Innovation

• Conduct market research to identify customer needs, market trends, and opportunities for market penetration.
• Stay ahead of industry trends by adopting and leveraging AI-enabled tools and technologies to accelerate lead generation, improve campaign targeting, and drive faster client acquisition.
• Test and implement innovative strategies and tools to enhance marketing effectiveness and ensure competitive differentiation.

Technology and Tools Management

• Assist in managing and optimizing CRM and marketing automation tools to support campaign execution and data tracking.
• Leverage tools and technologies to support ABM strategies and improve campaign effectiveness.

Events and Agency Management

• Coordinate the planning and execution of marketing events, including trade shows, webinars, and sponsored events.
• Manage relationships with external agencies to ensure the successful execution of marketing initiatives.

Campaign Performance and ROI

• Monitor and analyze campaign performance, providing regular reporting on key metrics and ROI.
• Use data-driven insights to optimize marketing efforts and improve lead conversion rates.

Qualifications:

• Bachelor’s degree in marketing, business, or a related field.
• 1+ years of experience in demand generation, digital marketing roles, or related experience.
• Hands-on experience with CRM and marketing/sales automation tools. (e.g., Salesforce, Pardot (MCAE), Gong)
• Strong analytical skills with the ability to monitor and optimize campaign performance.
• Excellent communication and collaboration skills, with a focus on alignment between marketing and sales teams.
• Experience managing events and working with external agencies is a plus.
• Must have the ability to thrive in a fast-paced environment.

PlanITROI Core Values

• Driven & Confident
• Think Win/Win Always
• Own IT/Solve IT
• Personal Growth Leads to Professional Growth
• Innovate & Change the World
• Proud to be Part of the PlanITROI Family

Equal Opportunity Employment
PlanITROI is committed to providing equal employment opportunities. We prohibit discrimination and harassment based on race, color, religion, age, sex, national origin, disability, genetic information, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

Visit our websites for more information: www.NextraTech.com, www.PlanITROI.com,

www.DigitalDreamsProject.com, www.BuyRefurbished.com