Demand Generation Specialist

Published: December 9, 2024.
Deadline for applicants: December 27, 2024.

Summary

• Bipsync is a fast-growing financial technology SaaS company with a product thoughtfully designed to optimize research management.
• Our customers include the world’s leading investment management firms, including fund and asset managers and asset allocators.
• You will be joining an established Marketing team and will be responsible for driving growth of Bipsync by developing and executing marketing strategies that increase brand awareness and generate leads.
• Competitive salary with the potential for a discretionary bonus on top of the base salary.
• Bipsync has a hybrid office policy: combining the flexibility to work from home on a periodic basis along with collaborative in-office days at our brand-new, Industrious-managed office at 25 Broadway.
• We offer significant benefits in an exciting, friendly and flexible work environment.
• We are an equal-opportunities company that values diversity, and encourage all qualified applicants to apply. Please don’t hesitate to send in your application even if you don’t fully meet all the criteria.

About Bipsync

Bipsync is a leading provider of research and workflow management solutions purpose-built for investment management. We use modern technologies, agile processes, and user-centered design to drive speed, agility, quality, and efficiency into our clients’ processes to drive better decisions, faster. Bipsync clients span the entire investment management industry across asset class, strategy and size. The world’s largest allocators right through to pre-launch fund managers rely on Bipsync as a single system of record and modern productivity environment to help them power their unique investment processes and drive operational excellence.

The Research Management market is worth billions of dollars, but until now has been served by old-fashioned, legacy software companies. Our modern, mobile-friendly, design-focused product quickly established a foothold and reputation, and now wins over most clients when we’re up against the competition. The opportunity is massive.

We’re a fast-growing business with solid investment, a proven product strategy and a lucrative target market. This brings a number of benefits, including a high level of autonomy, a tightly-knitted team, and a lack of bureaucracy. The Bipsync team is driven by creative people who want to build extraordinary products for an underserved market.

About The Role

As a Demand Generation Specialist, you will be responsible for driving growth of Bipsync by developing and executing marketing strategies that increase brand awareness and generate leads. They will leverage a mix of marketing tactics to drive marketing campaigns, including digital marketing and event management to attract potential clients and nurture them through the sales funnel. By aligning marketing initiatives with revenue targets, they ensure a consistent pipeline of qualified leads that contribute to the company’s revenue goals.

Responsibilities:

• Develop and implement demand generation strategies to drive lead acquisition and client conversion.
• Collaborate with sales and marketing teams to align goals and ensure a cohesive brand message across all platforms.
• Create and manage targeted marketing campaigns across various channels, such as email, social media, PPC, and SEO.
• Develop and own event strategy, including industry events/conferences, webinars, and hosted events.
• Utilize marketing automation tools to streamline lead generation processes and personalized client interactions.
• Design A/B tests to optimize campaign performance and increase ROI.
• Working with the content team to develop a content calendar that supports demand generation efforts.
• Conduct market research and competitive analysis to identify trends and opportunities for growth.

Requirements:

• 4+ years' experience in demand generation, customer lifecycle marketing, or related field
• Proficiency in marketing automation, CRM software, and web analytics tools
• Experience driving marketing programs and campaigns from concept to completion within set deadlines
• Plan, organize, and execute event strategy including sponsored and hosted events and webinars
• Strong analytical skills, with experience analyzing data and making data-driven decisions
• Knowledge of B2B sales techniques and strategies, SaaS preferred
• Excellent organizational skills, attention to detail, and ability to manage multiple projects
• Maintain a test and learn approach and a bias for action to continually optimize and accelerate performance

Benefits:

• Competitive salary with the potential for a discretionary bonus on top of the base salary.
• Medical, life insurance, dental and vision insurance, plus commuter benefits.
• Enhanced family-friendly policies.
• 401(k) Plan with Employer Matching.
• Birthday celebrations, regular lunches, events and team nights out.
• Unlimited vacation policy, flexible and remote working opportunities.
• A flexible hybrid working arrangement, featuring a brand new, easily-accessible office.
• Brand new equipment and a home office budget.
• Learning and development opportunities, with a clear path for progression.

Diversity and Inclusion:

Bipsync is proud to be an equal opportunities employer. Our inclusive culture empowers all of us to collaborate, belong, learn and grow. We recruit and reward based on capability and performance and encourage applications from all backgrounds and communities. We’re committed to having a team that is made up of diverse skills, experiences and abilities and we value the positive impact that difference has on our teams. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

The pay range for this role is:

85,000.00 - 115,000.00 USD per year (New York)

Job Type: Full-time

Pay: $85,000.00 - $115,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible schedule
• Happy hour
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Retirement plan

Schedule:

• Monday to Friday

Experience:

• Marketing: 4 years (Required)

Ability to Commute:

• New York, NY 10004 (Required)

Ability to Relocate:

• New York, NY 10004: Relocate before starting work (Required)

Work Location: Hybrid remote in New York, NY 10004