Demand Generation Specialist

COMPANY DESCRIPTION

Our mission is simple: Create peaceful lives. We look for enthusiastic team members who care about people, appreciate and internalize our mission, and are eager to execute. If this sounds like you, then you will enjoy it here. Our mission is realized for customers through innovative products and services, but it also applies to the experiences of team members, and our focus on mission-driven culture has helped to make Bullfrog Spas one of the world's fastest-growing manufacturers of premium hot tubs, one of Utah's premier brands, and a truly great workplace.

ROLE OVERVIEW

The Bullfrog Spas brand is synonymous with innovation and our marketing efforts are no different. We understand the need for smart and effective demand generation achieved by intelligent digital marketing. We know the joy that comes from a well-executed campaign with measurable results. We're innovators, willing to try new things and we need a person like you with a passion for digital marketing to join us.

We are seeking a talented and capable demand generation professional to create and manage integrated digital marketing campaigns for awareness, lead acquisition, branding, channel support, and lead nurturing. This is a full-time position that is best suited for the competent demand generation generalist, the jack-of-all-trades digital marketer with enough knowledge and experience in various aspects of digital campaigns to be dangerous. You will work within our Marketing team and be expected to bring new ideas, expand the brand, manage web content, SEO and PPC, while increasing awareness and leads. You'll be able to see your efforts result in happy relaxed customers and continued brand growth.

As a member of a nimble team in a quickly changing marketing environment, you won't be bored. We enjoy variety and often jump in on all-hands projects. You'll likely have opportunities to lend a hand in a variety of other marketing and business-supporting efforts along the way.

RESPONSIBILITIES

• Execute strategies to acquire Bullfrog Spas brand customers across channels
• Manage campaigns to move customers through the buyer's journey using content marketing, digital ad campaigns, social media, and marketing automation
• Manage campaigns that drive leads to retail locations
• Develop digital insights for targeting and campaign strategies
• Support channel (dealer & e-commerce) marketing campaigns
• Promote the brand via social media and other channels
• Support internal teams with a variety of all-hands-on-deck marketing functions

REQUIREMENTS

• 2+ years of digital marketing experience, preferably in demand generation
• Demonstrated proficiency in and knowledge of best practices for paid search marketing, SEO, and digital analytics
• Proficiency with web publishing software (preferably Wordpress)
• Proficiency with marketing automation platforms (preferably Hubspot)
• Experience with content marketing and social media marketing
• Self-motivated, disciplined, and highly organized
• Ability to communicate clearly and persuasively with internal stakeholders
• A professional marketer who is driven, self-motivated, disciplined, and organized

BONUS SKILLS WE PREFER

• Bachelor's degree in Marketing, Communications or related field of study
• Basic HTML/CSS skills
• Experience with content marketing strategy and campaign execution
• Work experience in a brand or agency environment
• Strong writing ability and experience building audiences with written content
• Data and statistical analysis
• Visual creative experience (design, photography)
• Experience working in Adobe Creative Suite (Photoshop, InDesign, Illustrator, Etc)

MISCELLANEOUS

As a member of a small but growing team it's expected that all team members occasionally support special projects, internal functions, and events as needed, and, when deemed necessary, assist with any/all company needs, even those not specifically related to the job description.

JOB TYPE AND BENEFITS This is a full-time position located at Bullfrog International headquarters in Herriman, UT. Salary is commensurate with experience and general expectations of the position. We offer a competitive benefits package, which includes: Medical, Dental, Voluntary Life Insurance, Flexible Spending Account, 401k, and paid time off.

This position reports to: Senior Marketing Manager, Customer Acquisition