Demand Generation Specialist

Join Nextpoint's Marketing Team to drive growth through impactful campaigns, feature launches, and collaboration with product and sales teams.

Hey, thanks so much for joining us! We totally get how exhausting job hunting can be, so let’s dive right in and share what we’ve got for you.

Who we are and what we offer at Nextpoint
Nextpoint delivers transformative software and services for all law-kind. Our award-winning team is 100% focused on making it simple, fluid, and affordable for law firms of all sizes to win the day, with streamlined ediscovery workflows, simplified case management, and best-in-class security at every point. Our secure, cloud-based solution lets teams begin document review in minutes with powerful data analytics tools, a user-friendly interface and collaborative access from anywhere. Innovative case prep and presentation features exceed expectations of what smart eLaw software can do.

We’re problem solvers, simplifiers, and challenge seekers, all united by a shared goal: fostering a happy workplace and delivering great results for our clients. At Nextpoint, we value innovation, creativity, diversity, and initiative, thriving in a tech-forward environment where our team enjoys coming to work. If you thrive in a relaxed, informal setting and love taking on new challenges, Nextpoint is the perfect place for you to grow and be rewarded.

Where and how you can work
Ravenswood is the home to our headquarters in Chicago, Illinois. We take pride in having a friendly, open office life that is relaxed and honest. We truly want you to come to work as your whole self. As a flexible-first organization, this role requires the Demand Generation Specialist to be onsite at the office two-three days a week.

What you’d be doing in this role

As the Demand Generation Specialist, you’ll play a key role in developing, coordinating, and executing demand generation campaigns to attract, engage, and convert leads. You’ll take charge of campaigns across various channels, including paid social, paid search, display ads, SEO, and email, all while contributing to our growth strategy.

You’ll collaborate closely with teams like Sales, Brand, and Revenue Operations to ensure every campaign is strategically aligned and executed seamlessly. If you’re a detail-oriented marketer who loves working in a fast-paced environment and is excited about making a real impact, we’d love to hear from you!

The impact you’ll make

• You’ll assist in executing and implementing marketing strategies and Go-To-Market demand generation efforts.
• You’ll coordinate and run marketing campaigns across multiple channels, ensuring they align with Nextpoint’s immediate and long-term business goals while driving process improvements and lead generation.
• You’ll manage and optimize our marketing technology stack, including tools like Hubspot, Salesforce, and Apollo, to enhance performance, drive revenue, and support team productivity.
• You’ll support the day-to-day management of marketing technologies, ensuring they function as a seamless end-to-end system.
• You’ll compile and analyze performance reports for all digital marketing channels, using your insights to recommend optimizations that make an impact.
• You’ll build and refine automated processes such as lead scoring, lead assignments, and attribution to streamline workflows.
• You’ll maintain and update the marketing calendar, keeping everything on track throughout the year.
• You’ll assist in scheduling, promoting, and analyzing educational webinars to connect with our audience.