Dental Implant Marketer

A "dental implant marketer" role within our dental specialty practice focuses on developing and executing marketing strategies specifically targeted towards potential dental implant patients, aiming to educate them about the benefits of implants, generate leads, and ultimately book consultations with the practice's implant specialists, utilizing digital marketing tactics like website optimization, social media campaigns, paid advertising, and patient testimonials to attract new implant patients. Key responsibilities of an in-house dental implant marketer might include:

• Content creation: Writing informative blog posts, creating engaging social media content, developing patient education materials highlighting the advantages of dental implants, and crafting compelling website copy focused on implant procedures.
• SEO optimization:Implementing strategies to improve the practice's website ranking for relevant implant-related search terms, including keyword research, meta descriptions, and on-page optimization.
• Paid advertising campaigns:Managing paid advertising campaigns on platforms like Google Ads and social media to target potential implant patients with relevant messaging and offers.
• Email marketing:Creating targeted email sequences to nurture leads and remind patients about their implant consultations.
• Social media management:Actively engage with potential patients on relevant social media platforms, sharing educational content, showcasing successful implant cases, and responding to inquiries.
• Patient testimonials and case studies:Gather and showcase positive patient experiences with dental implants through testimonials, videos, and before-and-after photos.
• Marketing analytics and reporting:Track key performance indicators (KPIs) like website traffic, lead generation, conversion rates, and ROI to measure the effectiveness of marketing campaigns and make adjustments as needed.
• Collaboration with dental team:Work closely with the practice's dentists and implant specialists to understand treatment options, pricing, and key selling points to accurately communicate information to potential patients.

Required skills and qualifications:

• Marketing expertise:Strong understanding of digital marketing principles, including SEO, PPC, social media marketing, and email marketing.
• Dental knowledge:Basic knowledge of dental implant procedures, terminology, and patient concerns related to implants.
• Content writing skills:Ability to create engaging and informative content tailored to the dental implant audience.
• Analytical skills:Capability to analyze data, interpret trends, and make data-driven decisions to optimize marketing campaigns.
• Communication skills:Excellent written and verbal communication skills to effectively connect with potential patients and the dental team.

Base Pay + Bonus

Job Type: Full-time

Pay: $60,000.00 - $100,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Experience:

• Marketing: 1 year (Preferred)
• Dental Marketing: 1 year (Preferred)

Ability to Commute:

• McLean, VA 22102 (Required)

Ability to Relocate:

• McLean, VA 22102: Relocate before starting work (Required)

Work Location: In person