Deputy Director Of Marketing And Communications

Position: Deputy Director of Marketing and Communications

Hours: Mon – Fri, 8am – 5pm in office (remote work not available)

Location: San Antonio, TX 78245; some travel required

Department: Marketing and Communications

Who We Are

https://www.safariclub.org/

Hunting is an ancient tradition passed down from the earliest times of man to the present day. Hunters participate directly in the natural world and care enough to make sure that it continues in all of its awesome beauty and diversity.

Safari Club International is a U.S.-based organization of more than 50,000 hunters and nearly 200 chapters worldwide, dedicated to protecting the right to hunt and to promote wildlife conservation. Between SCI and its sister organization, the SCI Foundation, we have put more than $70 Million on the ground for conservation since 2000. In the U.S. and abroad, hunters are part of a system that keeps the rivers, forests and fields intact and maintains the wildlife.

Summary

The Deputy Director of Marketing and Communications is responsible for overseeing all aspects of marketing, communications, and e-commerce within Safari Club International (SCI). The incumbent will work closely with internal teams and external consultants to execute high-level strategies across all marketing channels and the online store. The Deputy Director, under the supervision of their Director, will manage the integration of various marketing initiatives to maximize membership growth, brand awareness, and advocacy outreach, ensuring alignment with SCI's overall mission and objectives.

This job operates in our San Antonio office. This position travels up to 25% of the time, including to the SCI annual convention, site visits, Board Meetings, and any other trade shows or events of interest to or supported by Sporting Conservation International.

All applicants should demonstrate an understanding of, and commitment to, hunting as an essential part of biologically sound and ethically responsible international wildlife management. The ideal candidate will have an existing knowledge of SCI’s current programs and mission and be passionate about hunter’s rights.

Responsibilities

• Drive Marketing Strategy: Assist in the develop and implementation of comprehensive marketing strategies, including social media, email, and text marketing, to support SCI's advocacy, events, membership growth, and other key initiatives. Collaborate with internal teams and external consultants for execution and optimization of marketing channels.
• Social Media and Content Alignment: Manage the strategic direction of social media campaigns in coordination with internal teams and external consultants. Ensure social media content aligns with advocacy efforts and organizational goals. Monitor engagement metrics and collaborate with stakeholders to refine strategies based on performance.
• Email Marketing Guidance: Oversee email marketing campaigns, working with internal teams and external consultants to create and schedule content. Ensure the timely delivery of advocacy, membership, event-related, and other communications, with a focus on engagement and impact. Manage the bi-weekly SCI News email to the full audience.
• Influencer and Text Marketing Coordination: Collaborate with internal teams and external consultants to develop and execute influencer marketing campaigns. Ensure influencers are creating and promoting content that aligns with SCI’s goals. Oversee text marketing initiatives for event promotions, advocacy, membership, and other campaigns.
• E-Commerce Strategy and Online Store Oversight: Work with internal teams and external consultants to ensure the functionality and profitability of SCI’s online store. Oversee product listings, promotions, and the integration of the Shopify platform with other marketing efforts. Track performance and report on effectiveness to optimize revenue generation.
• DAM Management Oversight: Manage the digital asset management (DAM) process, ensuring proper organization and utilization of multimedia assets in collaboration with the publications and IT teams.
• Merchandise Coordination: Manage the planning and execution of merchandise production, including convention-related items. Collaborate with internal teams and external consultants to ensure product quality, inventory management, and timely shipping for events.
• Advocacy and Brand Communications: Ensure that SCI’s advocacy, membership, event, and other activities are appropriately communicated across all channels. Develop strategies that maximize SCI’s impact in protecting hunting rights and wildlife conservation. Work with internal teams and external consultants to develop tailored messaging and execute campaigns that resonate with SCI’s audience.
• Analytics and Reporting: Monitor and report on the effectiveness of all marketing and communications efforts. Regularly review key performance indicators (KPIs) and provide insights to improve the performance of campaigns. Develop and maintain a reporting system for all marketing initiatives.
• Collaboration with SCI Leadership: Coordinate closely with other departments, including Membership, IT, and other organizations under the Sporting Conservation International umbrella, to ensure alignment on key initiatives. Work with the leadership team to support the development and execution of high-level strategies and ensure SCI’s communications efforts are consistent with the organization’s overall mission.
• Support and Supervision of External Consultants: Assist in directing the efforts of external consultants for social media management, influencer marketing, email campaigns, and other specialized services. Provide leadership, guidance, and support to these consultants to ensure all projects are executed effectively and align with SCI’s objectives.
• Perform other related duties as assigned. Attends meetings, conventions, trade shows, and other events as appropriate.

Qualifications

• This position requires a minimum of a Bachelor’s Degree in communications, marketing or public relations;
• 5 years of experience in Communications, public relations, or marketing or related work;
• Previous experience in supervising/managing staff preferred;
• Must be a hunter. Experience with international hunting preferred.
• Strong Leadership and problem solving skills;
• Proficient with Microsoft Office Suite software, to include OneDrive, SharePoint, Teams with an ability to become familiar with SCI-specific programs and software;
• Demonstrated excellence in verbal and written communication skills, interpersonal and customer service skills, organizational skills and attention to detail;
• Motivation and strong desire to take on new challenges and learn as much as possible;
• Excellent time management skills with a proven ability to meet deadlines;
• Must demonstrate experience in hunting and an understanding of issues facing hunting today.

Any equivalent combination of education, training and/or experience that fulfills the requirements of the position will be considered.

Benefits

Safari Club International offers a full benefit package. Please go to our careers page to view our Benefit Summary: https://safariclub.org/careers/