Dickies: Chief Marketing Officer

For over a century, Dickies has been worn by those forging their own path to shape the world we live in. We celebrate the can-do spirit of tradespeople, skaters, and doers who continue to put their trust in us. And we’re ready for the next 100 years of rolling up our sleeves alongside them, creating styles that work as hard as they do.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team dedicated to those people that work hard and play harder, Dickies just may be the place for you.

To learn more about our values and our culture, visit Dickies Careers or www.dickies.com .
Vice President, Global Brand Chief Marketing Officer
What will you do?
A day in the life of a Vice President, Global Brand Chief Marketing Officer at Dickies looks a little like this.
The Global Head of Marketing will lead the development and execution of comprehensive global marketing strategies to drive brand growth, customer engagement, and market share. This role requires a visionary leader with a deep understanding of the apparel industry, digital marketing, and brand management.
Let’s break down that day-in-the-life a bit more.
Develop and implement strategic marketing plans to achieve business objectives and drive brand growth.
Lead and mentor a high-performing marketing and creative team, fostering a culture of creativity and innovation.
Oversee all marketing activities, including digital marketing, wholesale + D2C marketing, social media, advertising, public relations, and events.
Collaborate with cross-functional teams, including regional sales and marketing and product design and merchandising to ensure alignment and consistency in brand messaging.
Analyze market trends, consumer insights, and competitive landscape to identify opportunities and challenges.
Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.
Build and maintain strong relationships with external partners, agencies, and media outlets.
Monitor and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance.
Champion the Dickies brand, ensuring it remains relevant and resonates with target audiences.
Performance Metrics: Brand Health Tracking. Search Interest. Traffic. Engagement. CRM. Advocacy. Revenue.
Key Relationships: Regional Heads of Marketing; Regional GMs; Brand Marketing; Integrated Marketing. Collaborates with regional functional leaders, Design, Product Development, Sales, Supply Chain, Finance, Strategy, Consumer Insight and Human Resources.
Additional relationships include but are not limited to agency partners, outside vendors and contractors, wholesale, and retail accounts.

What do you need to succeed?
We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 15+ years of experience and professional achievements.

The foundation skills you will need in this position are:
Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
15+ years of experience in marketing, with a proven track record of success in leadership roles.
Strong knowledge of the apparel industry and consumer behavior.
Expertise in digital marketing, social media, and brand management.
Excellent communication, presentation, and interpersonal skills.
Strategic thinker with the ability to translate vision into actionable plans.
Strong analytical skills and experience with data-driven decision-making.
Ability to thrive in a fast-paced, dynamic environment.

What do we offer you?
At Dickies, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).
Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.
To learn more about Dickies’ benefits package, follow this MyVFBenefits.com and click “Looking to Join VF”.
To learn more about Dickies’ Diversity and Inclusion efforts, go to www.dickies.com
Now WE have a question for YOU.
Are you in?

Hiring Range : $254,016.00 USD - $317,520.00 USD annually

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Long-Term Incentive Potential : This position is eligible to participate in a Long-Term Incentive Plan. Specific details of the plan will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com . VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.