Dickies: Director, Brand Management

For over a century, Dickies has been worn by those forging their own path to shape the world we live in. We celebrate the can-do spirit of tradespeople, skaters, and doers who continue to put their trust in us. And we’re ready for the next 100 years of rolling up our sleeves alongside them, creating styles that work as hard as they do.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team dedicated to those people that work hard and play harder , Dickies just may be the place for you.

To learn more about our values and our culture, visit Dickies Careers or www.dickies.com .
Director, Brand Management
What will you do?
A day in the life of a Director, Brand Management at Dickies looks a little like this.
In this role you will be responsible for overseeing and executing our marketing strategy across global markets, ensuring consistent brand messaging, positioning, and identity while adapting to different cultural contexts, and driving overall brand awareness and customer loyalty on a global scale.
Our ideal candidate is a strategic and creative thinker who has a passion for leading and developing successful brand campaigns; and is an inspirational leader and partner who possesses a deep understanding of consumer behavior, brand messaging, and all marketing functions. This position reports to the VP of Global Brand Marketing.

Let’s break down that day-in-the-life a bit more.

Managing brand consistency: Establishing and enforcing brand guidelines to ensure consistent visual identity, tone of voice, and messaging across all marketing materials and channels globally.

Market research and analysis:  Conducting in-depth market research to understand consumer trends, competitor landscape, and cultural nuances in different regions to inform brand strategy.

Lead cross-functional teams:  Collaborating with regional marketing, product development, sales, and creative teams to ensure alignment and successful implementation of brand initiatives.

E nsure brand comms strategy adapts to local markets:  Work with regions to tailor brand and GTM product messaging and marketing campaigns to resonate with specific cultural contexts while maintaining core brand values.

Brand performance monitoring:  Tracking key brand metrics like brand awareness, customer perception , and market share to assess the effectiveness of brand strategies and identify areas for improvement.

Budget management:  Overseeing the marketing budget allocated to global brand initiatives.

Developing brand communication plans:  Creating and executing comprehensive marketing campaigns across various channels (digital, social media, print, etc.) to promote brand and product launches brand globally.

What do you need to succeed?
We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of experience and professional achievements .

The foundation skills you will need in this position are:
Deep understanding of international marketing principles and cultural nuances

Strategic thinking and ability to develop comprehensive brand plans

Excellent communication and leadership skills to manage diverse teams

Strong analytical skills to interpret market data and consumer insights

Proven track record of successful brand management and marketing campaign execution across all marketing channels including paid, earned and owned media; events and partnerships; collaborations and influencer marketing

There are also a few skills that are not required but preferred.

Knowledge of Dickies and the global workwear category

Minimum 10 years of Brand Management experience, preferably in apparel space

Familiarity with GTM process
What do we offer you?
At Dickies , we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package , and a strong benefits package that includes medical, dental, vision, and 401(k).
Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect , connection, and authenticity. Our focus on DE I is at the foundation of who we are and what we do.
To learn more about Dickies ’ benefits package, follow this MyVFBenefits.com and click “Looking to Join VF ”.
To learn more about Dickies’ Diversity and Inclusion efforts, go to www.dickies.com
Now WE have a question for YO U.
A re you in?

Hiring Range : $155,520.00 USD - $194,400.00 USD annually

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com . VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.