Digital Analyst

The digital analyst will join the online marketing team that is tasked with planning, optimizing and operating Tire Rack’s world-class digital presence and ecommerce experience. This person will be responsible for data collection and organization, which will contribute to the creation of website and email marketing/social media marketing campaign performance reports and insights.

Responsibilities

• Determine the effectiveness of marketing campaigns by analyzing page clicks, keyword hits, search engine traffic, and other data.
• Keep marketing and sales teams up-to-date on current campaigns, informing them on which aspects of campaigns are the most effective and which are not, and advising them on how to tweak campaigns to get maximum attention and create more revenue.
• Provide clients with frequent updates on the status of their advertising campaigns, advise them on the success of campaigns compared to marketing costs, and make suggestions to increase marketing effectiveness when necessary.
• Create detailed reports showing the amount of traffic online campaigns are creating, how much campaigns cost, and outlining the timetables and schedules for online marketing campaigns.
• Look at the budget data for pay-per-click accounts on a daily basis to manage campaign costs and provide expense information to clients.

Qualifications

• Four-year undergraduate degree in mathematics, statistics, business, computer science or related field
• A very detail-oriented approach to tasks and advanced experience with spreadsheets or other database software is a must.
• Strong problem solving and analytical skills
• Ability to accurately mine/manipulate data and analyze trends
• Works well independently and as part of a team
• Highly-developed visual aesthetic and attention to detail
• Exceptional interpersonal, presentation and communication skills
• Must be authorized to work in the United States

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