Digital Brand Manager

OVERVIEW

The position of Digital Brand Manager is responsible for developing compelling content and copy that embodies the Model City Roofing brand, voice, and tone. Create and execute SEO & SEM for both organic and paid strategies related to key Marketing programs for website optimizations, keyword research, social media channels, email marketing, pay-per-click advertisements, print marketing and more. Work with Sales and Operations Managers to provide thoughtful content strategy for touch devices, websites, user interfaces, applications and digital marketing. This position reports to the Sales Director.

Digital Brand Manager Responsibilities:

• Plan and execute all web, SEO/SEM, marketing database, email and display advertising campaigns
• Develop new content for our websites (including landing pages), email newsletters, marketing materials, social posts, and digital ad campaigns
• Integrate social media strategy across all current social platforms (Facebook, Instagram, Twitter, LinkedIn)
• Work with Leadership Team to help execute Digital Strategy while supporting overall business plan.
• Develop digital strategies which will integrate with other media channels to deliver measurable results
• Identify trends and insights, and optimize spend and performance based on the insights
• Help strategize, design and support New Business efforts
• Measure and report performance of all digital marketing campaigns and assess against goals
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end‐to‐end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
• Plan and coordinate special event marketing across different business units
• Create market specific community involvement strategy
• Create and implement a content marketing schedule / calendar
• Design all company print marketing
• Ensure that our brand message is consistent across all touch points

Education & Experience Requirements:

· BS/MS degree in marketing or a related field

· 3‐5 years of experience in digital marketing

Required Skills/Abilities:

· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, direct mail and/or display advertising campaigns

• Solid knowledge of website analytics and media tracking tools (e.g., Google Analytics, Facebook, WebTrends)
• Working knowledge of HTML, Wix and JavaScript development and constraints
• Strong analytical skills and data‐driven thinking
• Excellent written and verbal communication skills
• Forward‐thinking and highly collaborative
• Excellent organizational skills and attention to detail
• Ability to optimize search engine keyword searches
• Proficient with Microsoft Office Suite, Adobe Creative Suite, and similar related software
• Digital media buying and implementation experience
• Ability to succeed in fast‐paced environment with many cross functional partners
• Energetic and passionate about business brand while handling daily tasks professionally

Physical Requirements:

· Prolonged periods sitting at a desk and working on a computer.

· Must be able to lift up to 15 pounds at times.

Earning Potential:

• Competitive Salary
• Paid Vacation
• Health Insurance

Located:

· Kingsport, TN

About the Company:

Model City Roofing is a Roofing and General Contractor currently operating in Florida and Tennessee with a vision to expand across the southeast. Our Mission is to deliver dynamic home improvement services through exceptional customer service, flawless execution and quality craftsmanship. We pride ourselves in continuous improvement and new technologies to enhance processes that deliver increased benefits to our customers. We value our community, the environment and creating a workplace that our employees take pride in coming to work. Model City Roofing is looking for team members who want to grow professionally and personally while being part of a rapidly growing organization, if this sounds like you please apply to join our team!

Job Type: Full-time

Pay: $69,730.00 - $76,849.00 per year

Benefits:

• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Commute:

• Kingsport, TN 37660 (Required)

Ability to Relocate:

• Kingsport, TN 37660: Relocate before starting work (Preferred)

Work Location: Hybrid remote in Kingsport, TN 37660