Digital Communications Specialist

About the job
The National Association of Pediatric Nurse Practitioners is currently seeking a Digital Communications Specialist to join its Membership, Marketing & Communications team! The Digital Communication Specialist will support initiatives outlined in the annual communications and marketing plan by informing, supporting, and engaging current, lapsed, and prospective members. As a key member of the MMC team, this position will contribute to the development of the department’s strategic direction.

Essential Responsibilities:

Social Media

• Manage and optimize a multi-channel communications strategy over social media platforms
• Maintain the social media calendar that balances multiple organization projects
• Stay abreast of new social media trends and platforms and determine if/how NAPNAP can utilize
• Execute TeamPeds Experts Live, a monthly live Facebook session where member experts engage with followers on a hot topic in pediatric health care
• Produce metric reports as requested

Creative Assets

• Design digital and print creative assets for organization to use across all platforms, including the website, email marketing, social media, digital ads, and infographics

Digital Communications

• Collaborate with the MMC team to develop effective communications targeted to select member and non-member segments based on available data, including email and automated email campaigns, e-newsletter, association statements
• Pitch, write and coordinate press releases for association activities including publications and research; respond to media inquiries and consult with director on spokespeople or news source
• Use web-based tools to identify key health journalists to pitch ideas that promote APRNs/NAPNAP; distribute releases; respond/communicate with these groups as needed; arrange interviews with volunteer and staff leaders

Coordinate media relations at events, including press releases

• Monitor communication trends and supports adapting communications accordingly
• Collaborate with the MMC team on editorial calendar items

Member Engagement

• Manage the association’s student ambassador program, a membership peer to peer marketing effort among students
• Monitor e-communities, email responses and social media posts to provide association-related information and resources
• Collaborate with the MMC team to develop strategies and campaigns for membership recruitment, engagement, and retention

Web Content Management

• Develop and edit webpages using WordPress platform
• Ensure that all webpages include current and accurate content and formatting, including SEO

Marketing

• Collaborate with the MMC team to develop strategies and campaigns for conference, events, and educational product marketing
• Other duties as assigned based upon the business needs of the association

Knowledge, Skills, and Abilities

• Bachelor’s degree in communications, public relations, journalism, or related field
• 3+ years’ experience in communications, with focus on social media and email: Informz or similar automated email platform
• Social media platforms: Facebook, Twitter, Instagram, and LinkedIn
• Proficiency in design programs: Adobe Photoshop, Illustrator, and InDesign; Microsoft PowerPoint and Publisher; Canva
• Exceptional writing and editing skills with the ability to adopt the style, tone, and voice of our business' various types of content and audiences
• Proficient in editing and proofreading written materials consistent with AP style guide as well as the rules of English grammar are required
• Experience with membership database use/query a plus
• Strong verbal and written communication skills and the ability to interact with individuals at all levels of the organization and members
• Detail-oriented and able to handle multiple projects at once
• Strong initiative to handle projects with remote supervision

Benefits:

• 401(k); ER Discretionary Match
• Dental insurance
• Health insurance
• Vision insurance
• Life, LTD, STD (ER Paid)
• Commuter benefits
• Flexible spending account
• Hybrid schedule 2 days a week onsite
• Paid time off
• Paid office closing between Christmas and New Years

Job Type: Full-time

Pay: $61,000.00 - $71,000.00 per year

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Commute:

• New York, NY 10005 (Required)

Work Location: Hybrid remote in New York, NY 10005