Digital Content Manager

Job Responsibilities and Duties:

• Plan, manage, monitor, and make necessary upgrades to the church website and app;
• Oversee the Online Coordinator and their management of HPUMC’s digital worship platform, online streaming platforms, and external platforms (Spotify, YouTube, etc.);
• Ensure content follows HPUMC branding, meets the requirements of the ministries, and is accurate, functional, relevant, and engaging for the target audience throughout digital properties;
• Monitor, track, and document results, analyze data/customer response, and make changes accordingly—regularly testing and improving the user experience of all of HPUMC digital platforms;
• Focus on driving high engagement and growing the church’s main platforms in conjunction with the Online Coordinator;
• Build web pages and app layouts consistent with church-wide or ministry brand standards;
• Edit content, debug code, and redesign web pages where necessary;
• Compile analytics reports for all our digital platforms on performance, highlighting successes and identifying areas for improvement, report on content and campaign performance for digital properties;
• Create e-mail templates as needed, oversee church-wide e-mails, and ensure the information is accurate, proofed, and scheduled in a timely manner according to the content strategy;
• Continuously re-evaluate and reimagine the church’s website and app in an effort to provide the best user experience;
• Maintain relationships with vendors associated with the website and app, ensuring timely delivery of projects;
• Build effective relationships with teammates and ministries;
• Perform other related duties as assigned;
• Duties may be changed and modified at any time.

Education and Desired Skills:

• Bachelor’s degree required in communications, marketing, journalism, English, or a related field;
• Strong problem-solving and relationship-building skills
• Demonstrated success with social media on platforms including Facebook, Twitter/X, Instagram, and YouTube;
• Demonstrated competency in Microsoft Office (MS PowerPoint, Excel, Word), Outlook, Google Analytics, and Adobe Acrobat;
• Understanding of content marketing tactics, digital advertising, and social media marketing;
• Creative-minded with an ability to conceive interesting ideas for new content;
• Knowledge of the church, brand, and product preferred;
• Highly articulate with an excellent command of written English;
• Excellent interpersonal skills, and ability to work successfully in a team environment;
• Ability to work evenings and weekends as necessary.

Preferred Software Experience:

• Microsoft Office Suite
• Google Suite
• MailChimp
• HTML and CSS Knowledge
• Resi
• Asana or other project management systems
• Intermediate Adobe Photoshop skills are a bonus
• Knowledge of or experience with Craft CMS, Subsplash, or Brushfire are helpful.

Other Qualifications: Must be a committed Christian, with a church home, who is comfortable working in a United Methodist Church and willing to spend occasional Sundays onsite in order to understand HPUMC firsthand. Our employees are called to lead a life that becomes the gospel, and we expect them to exhibit appropriate demeanor both on and off the job.