Digital Content Marketing Coordinator

Job Summary:

The Digital Content Marketing Coordinator is responsible for maintaining and creating content for online and print marketing and communication materials, including page and ad copy, video, and photographic executions for use in web, online branding and advertising, and other digital materials. The Coordinator will develop and manage a comprehensive content strategy and implement marketing content; assist with development of key marketing messages; identify and implement Search Engine Optimization (SEO) best practices; and support digital marketing campaigns within given deadlines and resources.

Due to the University closure from December 23, 2024 to January 6, 2025, delays in the application process may occur. We appreciate your patience as we work diligently in reviewing all applications.

Duties & Essential Job Functions:

1. Develops and executes comprehensive digital outreach plans to reach target populations and increase awareness of the College's and University’s mission. Manages various social media accounts for the College of Science and Engineering. Uses various platforms to distribute college news, foster engagement, showcase achievements, and highlight the school's commitment to global citizenship and academic excellence.
2. Maintains accurate and up-to-date content on various platforms and webpages, in alignment with editorial, marketing, and branding guidelines, as well as relevant policies. Ensures the College’s content is aligned with the University’s goals across all activities and channels. Ensures calendars are up to date for college events. Work with publications, media relations, and other stakeholders to ensure information regarding the college is up to date and accurate. Continuously assesses mission fulfillment, identify content gaps, and plan and execute improvements throughout the content lifecycle.
3. Fosters strong communication and engagement with alumni by gathering relevant information and stories from CSE alumni for the website, newsletters, and social media channels. Showcases alumni accomplishments, contributions to society, and their connection to CSE's mission.
4. Continually assesses, refines, and implements SEO best practices for primary College webpages. Utilizes marketing automation and personalization tools to engage and attract target audiences for key communications efforts. Collaborates closely with TCU’s Marketing and Communications team on key messages and marketing strategy.
5. Prepares and distributes eNewsletters to the CSE community, including parents, students, faculty, staff and alumni. Through writing, editing, and designing, creates engaging content that reflects the College's mission, promotes events, shares important updates, and celebrates the achievements of students and staff.
6. Monitors and analyzes the effectiveness of digital outreach initiatives, website performance, and social media engagement. Prepares reports to assess the impact of digital efforts and provide data-driven recommendations for continuous improvement and growth.
7. Works closely with various internal teams to align digital outreach efforts, ensure consistent messaging, and create a cohesive digital presence
8. Manages student communication interns by coordinating workload and projects.
9. Performs other related duties as assigned.

Required Education & Experience:

• Bachelor’s degree in English, Communication, Marketing, Journalism or related field, or equivalent in experience.
• 2 plus years’ experience creating and managing content on the web using content management systems.

Preferred Education & Experience:

• None

Required Licensure/Certification/Specialized Training:

• None

Preferred Licensure, Certification, and/or Specialized Training:

• None

Knowledge, Skills & Abilities:

• Knowledge of design-related applications to perform the job.
• Knowledge to troubleshoot software processes and data related issues.
• Knowledge of creative thinking and interpersonal communication techniques.
• Knowledge of customer service techniques.
• Familiarity with search engine optimization and web analytics tools
• Skill in Microsoft Office including Access.
• Skill with Adobe, InDesign, Photoshop, Illustrator, Acrobat, and Premier Pro.
• Strong skills in oral and written communications.
• Excellent writing and editing skills, as well as high degree of creativity.
• Strong organizational, interpersonal, and communication skills.
• Ability to organize and structure complex information into coherent online products.
• Ability to review and make recommendations to improve and streamline processes.
• Ability to work independently as well as a member of a team.
• Ability to apply organizational techniques.
• Ability to manage multiple concurrent projects in a fast-pace, deadline-driven environment.

TCU Core Competencies:

University Core Competencies definitions may be found on the Human Resources website and in the staff performance management system.

Physical Requirements (With or Without Accommodations):

• Visual acuity to read information from computer screens, forms and other printed materials and information.
• Able to speak (enunciate) clearly in conversation and general communication.
• Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.
• Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
• Lifting and moving objects and equipment up to 10 lbs.

Work Environment:

• Work is indoors and sedentary and is subject to schedule changes and/or variable work hours.
• This role is an on campus, in-person position.
• There are no harmful environmental conditions present for this job.
• The noise level in this work environment is usually moderate.

AA/EEO Statement:

As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.