Digital Content Specialist

Full Time • Langhorne, PA, United States of America

70,000 - 80,000 (Yearly) Added 2 weeks, 2 days ago

Summary

LOCATION

Hybrid remote in Langhorne, PA 19047

QUALIFICATIONS

Bachelor’s degree in marketing, Communications, or a related field; proficiency in social media marketing, SEO, SEM, web analytics, and online marketing; experience with lead generation; strong communication skills; previous experience in the energy or tech industry is a plus; speaking Spanish is a plus.

RESPONSIBILITIES

Develop and execute digital marketing strategies, create and manage content for websites and social media platforms, manage email marketing campaigns, oversee social media presence, optimize PPC campaigns, analyze campaign performance, and report insights for continuous improvement.

INDUSTRY

Renewable Energy

SHORT DESCRIPTION

Seeking a Marketing Content Specialist to manage social media campaigns, digital marketing initiatives, and effective communication in a hybrid full-time role at Fortress Power, a leading battery energy storage provider.

Fortress Power is the fastest-growing battery energy storage provider in the renewable energy space. We pride ourselves on bringing homeowners and commercial businesses clean energy storage products they can depend on, built from only the highest-quality and highest-powered lithium ferrite phosphate batteries. Our products are rated as top solar products by multiple solar magazines.

Does that sound interesting? Do you want to work with renewable energy? Do you want to grow with us? We hope so because we are seeking a Marketing Content Specialist superstar to join our team.

The primary role of the Marketing Content Specialists to manage the company’s social media marketing campaigns, digital marketing strategies, web analytics, online marketing initiatives, and effective communication. This is a full-time hybrid role.

Responsibilities:

Digital Strategy Development:
Develop and execute comprehensive digital marketing strategies aligned with business goals.
Identify target audiences and tailor campaigns to engage them effectively.
Content Creation & Management:
Create and manage high-quality content for various digital platforms, including websites, blogs, social media, and email marketing.
Collaborate with the design team to produce visually appealing and brand-consistent assets.
Optimize content for SEO to improve organic search rankings and visibility.
Social Media Management:
Manage and grow the company’s social media presence across platforms like LinkedIn, Twitter, Facebook, and Instagram.
Develop and schedule engaging posts that reflect the brand’s voice and values.
Monitor social media trends and conversations to engage with the community and respond to inquiries.
Email Marketing:
Design and execute email marketing campaigns to nurture leads and retain customers.
Segment email lists and tailor content to different audience segments.
Analyze campaign performance and optimize for better engagement and conversion rates.
Search Engine Marketing (SEM) & Paid Advertising:
Manage and optimize pay-per-click (PPC) campaigns, including Google Ads and social media advertising.
Conduct keyword research and competitive analysis to enhance ad targeting.
Monitor ad performance and adjust strategies to maximize ROI.
Analytics & Reporting:
Track, measure, and report on the performance of all digital marketing campaigns.
Use data to identify trends, insights, and opportunities for optimization.
Present findings to the marketing team and senior management.