Digital Content Specialist

Full Time • Atlanta, GA, United States of America

60,000 - 75,000 (Yearly) Added 2 days, 2 hours ago

Summary

LOCATION

Cumberland Area - In office 4 days per week

QUALIFICATIONS

Bachelor's degree in Marketing, 3 years of experience as a content strategist or similar role, superior written and verbal communication skills, planning and organizational skills, and knowledge of SEO is a plus. Bi-lingual or multi-lingual in German is an advantage.

RESPONSIBILITIES

Create and publish compelling content across various platforms, develop quarterly content plans, collaborate with creative teams, monitor digital content management best practices, aggregate web analytics, manage CRM campaigns, and track competitor activities.

INDUSTRY

Manufacturing and Thermoplastic Products

SHORT DESCRIPTION

The Digital Content Specialist will craft and manage digital content to enhance brand presence, engage target audiences, and drive marketing campaigns in collaboration with the marketing team.

Summary/Objective

Are you a creative storyteller with a passion for crafting digital content that captivates and engages? We’re on the lookout for a Digital Content Specialist who will bring our brand to life online! If you love blending creativity with strategy, this role is for you.

You'll be at the heart of our digital presence, creating blogs, articles, social media posts, landing pages and refreshing web content that not only tells our story, but also connects with our audiences across diverse markets. From brainstorming fresh ideas to executing digital campaigns that boost brand awareness, you’ll play a pivotal role in shaping how the world sees us.

You’ll dive into understanding our target markets and help steer the ship by creating compelling content, publishing across platforms, and tracking campaign success. We will look to you to offer creative insights to help our marketing team keep pushing the boundaries. If you’re ready to make an impact and have fun doing it, we want to meet you!

Essential Responsibilities

Write clear, compelling short and long copy for various mediums and audiences (e.g. web copy, newsletters, social media, email campaigns, ads, signage, and internal and customer-facing communication)
Develop quarterly content plans with strategic direction from Marketing Manager and oversee deliverable timelines to ensure we meet deadlines
Publish content that meets editorial guidelines across social media channels and support amplification of content by employees and partners
Collaborate well with the creative team to come up with appropriate visual content
Interpret copywriting briefs and project requests from various teams
Serve as point of contact for SEO / Web Agency Partner and serve as liaison between partner and marketing team
Monitor and communicate best practices and developments in digital content management and SEO. Hold accountable partner firm on deliverables.
Aggregate web and digital marketing analytics, including periodic and ad hoc reporting, and set and assess performance against goals.
Serve as day-to-day owner of customer experience interface, content CRM and troubleshoot any issue that may arise (training will be provided)
Maintain continuity of company’s digital presence, ensuring content adheres to style guides and visual design standards, and platforms are brand compliant, functional, and current
Manage campaigns in CRM and ensure trackability
Monitor competitors’ activity and keep pulse on activities to be able to report on important developments and strategic opportunities

Requirements

Bachelor degree in Marketing
Superior written and verbal communication skills, with exceptional attention to detail
Experience in developing long-form case studies for publication
At least 3 years of experience as a content strategist or in a similar role with progressively increasing responsibilities
The ability to flexibly work in a fast-paced, deadline-oriented environment
The ability to work independently and collaboratively with the Marketing Team
Planning and Organizational skills
The ability to multi-task
A sample of previous work showcasing relevant skills
Knowledge of SEO is a plus
Bi-lingual or Multi-lingual in German a plus.

Location

Cumberland Area - In office 4 days per week

Work Environment

This job is performed in an office with the exception of occasional outside work functions such as events and tradeshows.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Sit at a desk for up to 8 hours
Constantly performing repetitive motions to use a personal computer and other office equipment
Walking around an office
Ability to perform physical activities related to traveling, such as driving, moving throughout airports, flying.
Ability to move items up to 50 pounds on occasion

Position Type/Expected Hours of Work

This is a full-time salary exempt position. Hours of work are general Monday through Friday, 8 hours per day. 40 hours per week. Some overtime is expected.

Travel

Domestic and some international travel: 10-15%

Supervisory Responsibility

This position has no direct reports.

Benefits

401(k) with matching
Health insurance
Dental insurance
Vision insurance
Life insurance
Disability insurance
Employee assistance program
Employee discount
Flexible spending account
Paid time off

About SIMONA AMERICA Group & Our Marketing Team

SIMONA AMERICA GROUP is a subsidiary of SIMONA AG, a global leader in thermoplastic products with offices and production sites around the world. Our US-based company unites SIMONA AMERICA Industries in Archbald, PA, SIMONA Boltaron in Newcomerstown, OH, and SIMONA PMC in Findlay, Ohio. Together, these three companies offer an extensive range of high-quality materials, serving diverse markets from chemical processing and semiconductors to aviation, rail, and marine, as well as the orthotic and prosthetic industry, outdoor playgrounds, signage, and much more.

The Group generates annual sales of approximately USD 80 million and employs 250 people. The Atlanta-based headquarters serves as the office for our Executive Team, and Sales and Marketing teams and we serve as a shared resource for the three organizations under the SIMONA AMERICA Group umbrella.

AAP/EEO Statement

SIMONA AMERICA Group is an Equal Opportunity Employer

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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