Digital Content Specialist - Bilingual

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following:

●Social Media

○ Content creation, photo/video shooting and editing, daily management of social media platforms (IG, TikTok, FB, Twitter).

○ Create, curate, and manage all published content (images, video, text/written) across social media platforms.

○ Grow and manage Company’s social media channels.

○ Social post Canva designs

○ Analyze and report on social media metrics to measure success of campaigns and overall social media performances

● Influencer Marketing

○ Sourcing, collaboration, follow up, tract and measurement

○ Develop and implement influencer marketing strategies that align with overall marketing objectives.

● Customer Reviews & Responses on Yelp, Google, Doordash, etc.

● Marketing Campaigns & Projects (Field & Digital)

○ Collaboration with external partners for marketing, branding, exposure, etc. ○ New store and/or product promotions

○ Customer Relationship Management (CRM)

● Store-Front Digital Support - menus, photos, flyers, banners, posters, etc.

● Website reviews and updates

○ Work with design teams to coordinate updating web pages, social media, landing pages and adherence to schedule of marketing calendars.

● Fulfillment Programs

○ Redemption reports, ownership of inventory, coordinate marketing and sales programs in partnership with 3rd party entities (i.e. membership warehouse clubs)

○ E-cards (gift cards)

● Weekly reports on progress, ROI, updates, and effectiveness of digital content/media effectiveness.

● Research content and consumer trends, and develop content strategies.

● Complete other tasks as assigned.

Minimum Qualifications (Knowledge, Skills, and Abilities)

● Education:

○ Bachelor's degree in marketing/business, journalism, communications, public relations, or a related field.

● Proven Experience:

○ Min. 3 years of experience in marketing, social media platforms, and/or content marketing.

● Writing, proofreading, and editing skills, computer proficiency

● Data Analysis and Analytical Thinking Skills to evaluate information and determine logical conclusions

● Strong verbal and written communication skills, with strong attention to detail

● Experience with content management and understanding of social media platforms.

● Ability to handle multiple projects simultaneously.

● Must be able to work independently and within a team environment, with minimal instructions.

● Communication Skills, Excellent written and verbal communication skills ○ Bilingual preferred (Mandarin/English)

● Knowledge of web publishing requirements (SEO, SEM) a plus.

● Experience in the F&B industry is a plus.

Be our partners and enjoy these with us:

• Medical insurance, vision insurance, dental insurance based on full-time work status
• Paid Sick leave: 1 hour of paid sick leave for every 30 hours
• Paid Time-off: 10 days per year
• Paid Holidays: 10 Paid Holidays per year
• 401k retirement plan based on full-time work status
• Employee Discount Programs
• Opportunities for growth and career advancement

Job Type: Full-time

Pay: $36.00 - $38.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Will you now or in the future require sponsorship for employment visa status?

Experience:

• Marketing: 3 years (Required)

Language:

• Chinese (Preferred)

Work Location: In person