Digital Content Specialist, Marketing & External Web Services

Full Time • Portland, OR, United States of America

nan - nan (Yearly) Added 6 days, 6 hours ago

Summary

LOCATION

University of Portland

QUALIFICATIONS

Bachelor's degree and two years of relevant professional experience in digital content creation/management. Experience with content management systems, digital tools, and basic knowledge of SEO, HTML, and CSS preferred.

RESPONSIBILITIES

Create and manage engaging digital content, conduct content audits, monitor web performance, support digital marketing initiatives, and coordinate with the marketing team. May supervise students and assist in project management.

INDUSTRY

Higher Education

SHORT DESCRIPTION

The Digital Content Specialist will enhance the University of Portland's online presence through effective content management and strategy implementation, ensuring brand consistency and audience engagement.

Job Title

Digital Content Specialist, Marketing & External Web Services

Department

Marketing & Communications

Job Code

A32332

Job category

Full Time Staff

Terms and Hours

Full Time Exempt

Salary Range

Starting salary at $58,950; commensurate with experience

Job Summary

This Digital Content Specialist is responsible for assisting with the creation and implementation of a variety of engaging digital/web-based content that will promote the University of Portland by increasing the volume and value of the University’s digital audiences. This ideal candidate for this position will possess a growth mindset, including a willingness to test, learn, and improve consistently to meet strategic goals. Specific duties of this position include updating and creating content for university web sites, conducting content audits and reviews, and monitoring the performance of web sites and digital campaigns. This position reports to the Director of Digital Marketing and Web.

Core Duties

Support the Director of Digital Marketing and Web in processes to collect, review, and upload digital content to university web sites that adheres to brand guidelines and specifications.
Manage content across multiple different content management system (CMS) environments, including Cascade CMS.
Assist in the design and implementation of content strategies/campaigns to drive consistent branding and achieve higher conversion/user engagement.
Assist the Director of Digital with managing and providing community support for CMS-based projects and third-party design and e-mail marketing applications.
Utilize relevant keywords, meta descriptions, and other SEO best practices to enhance content discoverability.
Ensure accuracy, completeness, and proper formatting of all uploaded content, including text, images, videos, and product information.
Perform project management for assigned projects to ensure successful development from inception to completion
Coordinate with the Marketing & Web Services team to ensure that content matches the target audience and maintains brand consistency.
Collaborate with Social Media Management/Staff to support campaigns, communications, and strategies related to university social channels.
Monitor content trends and staying up to date with advancements in content technology and platforms.
May supervise student employees. Supervisory responsibilities include hiring processes, setting of expectations, training and professional development, performance management and evaluations, and disciplinary processes including termination of employment.

Other duties as relevant to the duties of the position or as assigned by President or designee.

Please note that the above list of duties is not comprehensive but generally demonstrates the types of matters under this position’s purview and responsibility.

Education & Experience

Required: Bachelor’s degree and two years of relevant professional experience in digital content creation/management.
Required: Demonstrated experience with web content management systems. Experience with Cascade CMS preferred, experience with other CMS such as WordPress, Joomla, or Magento a plus.
Required: Experience with the latest digital tools and platforms, including Canva, Adobe Creative Suite, Microsoft Office, and Asana.
Preferred: Basic knowledge of SEO techniques and Web Content Accessibility Guidelines.
Preferred: Basic knowledge of HTML and CSS concepts.
Preferred: Experience using e-mail marketing software and analytics software/applications (GA4 and Site Improve a plus).
Preferred: Experience in higher education.
Or a combination of equivalent education and/or experience.

Certifications & Licenses

None

Knowledge, Skills & Abilities

Understanding of market trends and challenges as they apply to higher education marketing.
Ability to research, analyze and make data-informed decisions that result in strategic plans.
Strong orientation towards taking initiative and ownership of projects by being proactive with assignments and process improvements.
Exceptional organizational skills.
Ability to multi-task in a dynamic environment.
Strong ability to meet deadlines.
Excellent problem-solving skills.
Ability to work independently and in a team setting.
Ability to exercise excellent judgment.
Strong and effective interpersonal and customer service skills
Ability to exercise sound judgment routinely and independently in making decisions.
Ability to establish effective working relationships, professional rapport, and effectively accomplish work within a University setting that includes a wide array of policies, processes, individuals, and groups (including Board of Regents members and University donors).
Demonstrated competence with different/diverse groups and ability to be an effective partner with diverse students, faculty, and staff.
Advanced ability to use and learn computers, technology, software, and applications at level of sophistication required for the duties of the position, including, without limitation, Microsoft Office (Outlook, Word, Excel, and PowerPoint), Microsoft Teams, Zoom, the internet, and computerized maintenance management systems.
- All University of Portland positions require the ability to quickly learn and use new technologies, software, and applications in depth and at level of proficiency required for duties of the position. In most situations, the necessity of learning, using, and supporting new technologies, software, and/or applications does not change a job description nor make the position one that involves higher level duties.

Physical Requirements

Frequently: sit, perform desk-based computer tasks; use fine manipulation and grasp; use a telephone; write by hand; sort and file paperwork.
Occasionally: stand and walk; twist; lift, carry, push, and pull objects that weigh up to 10 pounds.
Occasionally: ability to attend events and activities on or off campus.
Frequently: ability to interact and communicate with members of the University and others as necessary.

Working Conditions

Hours of employment: sometimes may require working flexible and/or longer hours, including nights and weekends, when necessitated by projects.
Stress from work-related situations such as those involving challenging, important, urgent, time-sensitive, or multiple matters.

Work Standards

Respect for the University’s mission and Catholic identity: demonstrates commitment to learning, respecting, and contributing to the mission of the University, a Catholic and Congregation of Holy Cross institution. The University’s mission statement states in relevant part: “we pursue teaching and learning, faith and formation, service and leadership in the classroom, residence halls, and the world.” The University’s Statement of Inclusion states in relevant part: “Our belief in the inherent dignity of each person is founded upon the social teaching of the Catholic Church. At the center of that teaching is the fundamental mandate that every person, regardless of race, color, religion, gender, sexual orientation, social or economic class, age, or disability shall be treated with respect and dignity.”
- The full Mission Statement is at: www.up.edu/about/mission.
- The full Statement of Inclusion is at: www.up.edu/disclosures/inclusion.
Promote culture of safety: demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Compliance with laws and policies and procedures: subject to and expected to comply with all applicable University, departmental, and other applicable policies and procedures, including but not limited to, the personnel, business, and/or other policies of the University.
Compliance with driving-related laws and requirements: when conducting university business while driving, must comply with the Oregon Vehicle Code and University of Portland driving requirements.
Interpersonal skills: demonstrates the ability to work professionally with all University of Portland community members, external organizations, and any other person or organization the employee interacts with in his or her University capacity.

Benefits

Medical and dental insurance, life insurance, sick time and vacation time consistent with University policies, long-term disability insurance, flexible spending account benefits, tuition remission benefits generally starting after 90 days (employee) or 2 years (spouse and children) of employment, retirement contributions generally starting after 2 years of employment, and eligibility for the University’s home purchase assistance program consistent with program requirements. (Benefits are subject to all relevant University policies, practices, contracts, and any other relevant materials.)

Posting Detail Information

Posting Number

S218-2023

Number of Vacancies

Estimated Start Date

Open Date

Close Date

Open Until Filled

Special Instructions Summary

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