Digital Experience Intern
LOCATION
Remote work with potential occasional travel for meetings and activities.
QUALIFICATIONS
Current college junior enrolled in a related bachelor’s degree program with a minimum 3.0 GPA, strong analytical and communication skills, and familiarity with web analytics and CMS platforms.
RESPONSIBILITIES
Create digital marketing journeys, implement A/B tests, collaborate on digital solutions, leverage analytics for optimization, and improve ACG's overall digital experience.
INDUSTRY
Membership, Travel, Insurance, and Financial Services.
SHORT DESCRIPTION
Intern with AAA The Auto Club Group's Digital Marketing team to enhance digital marketing strategies and optimize the customer experience through analytics and collaborative projects.
Exempt/Non Exempt:
Hourly
-JOIN THE TEAM COMMITTED TO DRIVING YOUR CAREER FORWARD-
- Create digital marketing journeys and measure campaign effectiveness
- Implement, measure, and report on website A/B tests
- Create website CMS content
- Collaborate with business stakeholders to identify and test digital experience solutions, including personalization
- Leverage website analytics to identify areas for improvement & optimization
- Drive real, measurable impact through A/B testing & website optimization/personalization
- Analyze and help improve ACG’s overall digital experience
- Learn more about ACG’s business lines, including Membership, Insurance/Financial Services, and Travel
- Collaborate with stakeholders across the entire Marketing organization, across all business lines
- At least a junior currently enrolled in a bachelor’s degree program at an accredited university, studying a related field (e.g., Marketing, Consumer Behavior, Computer Science, Analytics, Business Administration, etc.) with a 3.0 GPA minimum
- Legally authorized to work in the U.S
- Strong interpersonal skills, communication skills (oral and written), organization skills, and strong situational adaptability
- Strong analytical and critical thinking skills
- Strong problem-solving skills and attention to detail
- Ability to work in a fast-paced, dynamic environment
- Ability to multi-task and appropriately prioritize tasks to ensure timely solutions to problems that meet business line goals
- Experience with PC software applications (e.g., Word, Excel, PowerPoint, etc.)
- Familiarity with web browser development tools and CMS platforms
- Familiarity with Google Analytics or other website performance analysis tool
- Basic understanding of statistics and data analysis
- Familiarity with creating and interpreting website traffic reports and A/B testing scenarios
- Learn the full range ACG products, services and functions to perform the responsibilities of assigned job
- Assist internal/external stakeholders in response to questions, requests and resolution of problems
- Review records, system files, reports, etc. to ensure correct information is reflected and/or assigned
- Gather data and prepare/track reports
- Assist and/or develop reports/presentations/recommendations for management review
- Communicate effectively with others in a work environment and with the public
- Rotate within department/field location to cross-train on various business line functions
- Work independently and on teams
- Ability to learn and adapt to corporate cultures and processes and provide own relevant and effective experience and best practices
- Be comfortable in an environment where responsibilities are broadly defined, resources are limited, and collaboration is critical to success
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