Digital Experience Product Manager
LOCATION
Not specified
QUALIFICATIONS
Bachelor’s degree in Business Administration, Marketing, Computer Science, or a related field; 5+ years of experience in digital product management or e-commerce; strong understanding of e-commerce platforms; experience in Agile methodologies; and excellent communication skills.
RESPONSIBILITIES
Drive digital transformation initiatives, manage product data within the PIM system, implement data quality controls, optimize workflows, collaborate across departments, assist with digital marketing, monitor integrations, provide training on PIM usage, and deliver actionable insights through data analysis.
INDUSTRY
Textiles
SHORT DESCRIPTION
The Digital Experience Product Manager will lead digital transformation efforts within Standard Textile, enhancing B2B e-commerce capabilities and ensuring alignment with strategic goals.
- Support the centralization and organization of product data within the PIM system, facilitating data consistency, accuracy, and enrichment across all channels and touchpoints.
- Implement data quality controls, validation rules, and governance policies for digital products including PIM and Commerce platforms to maintain high standards of data integrity for customer facing product information.
- Design and optimize workflows for product data creation, enrichment, approval, and publishing in alignment with defined business unit / product management team processes to reduce time-to-market for new products and improve operational efficiency.
- Act as a liaison between departments such as IT, Master Data Management, Product Management, and Marketing, facilitating collaboration and alignment of merchandising data strategies across different business units.
- Assist with web and digital activities associated with new product introductions and marketing promotions.
- Manage PIM system integration configuration and monitor integrations with other enterprise systems (e.g., ERP, CRM, e-commerce platforms), ensuring seamless data synchronization and consistent product information across all systems.
- Partner with IT to monitor and maintain EDI compliance and optimization.
- Continuously monitor PIM system performance, data quality metrics, and user feedback, identifying areas for improvement and implementing optimizations to enhance system efficiency and effectiveness.
- Adapt processes and scale the PIM infrastructure to meet evolving business needs, integrating new methodologies to enhance customer facing data management and customer experiences.
- Provide actionable insights through data analysis to inform business decisions and strategies to be defined by the product management team leveraging product data as a strategic asset to drive growth and competitive advantage.
- Provide training and support to users across the organization on how to effectively use the PIM system, educating teams on data entry best practices and taxonomy management leveraging digital product features.
- Maintain comprehensive documentation of PIM processes, standards, and workflows, generating reports on data quality, system performance, and project progress.
- Bachelor’s degree in Business Administration, Marketing, Computer Science, or a related field.
- 5+ years of experience in digital product management, e-commerce, or related fields, with a proven track record of leading digital transformation initiatives (B2B experience preferred).
- Strong understanding of e-commerce platforms, digital tools, and technologies (e.g., ERP, CRM, PIM, CMS, and analytics tools).
- Experience implementing a Commerce Platform and building a next-generation B2B commerce experience preferred.
- Proficiency in Agile and/or Hybrid Agile methodologies, with experience managing digital product backlogs and iterative project execution.
- Familiarity with UX/UI principles and ability to collaborate with designers to create customer-centric solutions.
- Proven ability to analyze complex business problems and propose innovative digital solutions.
- Experience defining and monitoring KPIs for digital products, using advanced data analytics to inform decision-making.
- Expertise in journey mapping and identifying customer pain points to enhance user experience.
- Experience building and leading cross-functional teams, including technical and business stakeholders.
- Strong interpersonal skills to facilitate collaboration between IT, Marketing, Finance, and other departments.
- Ability to manage relationships with technology vendors and oversee contract deliverables.
- Demonstrated success in optimizing e-commerce and digital processes to improve efficiency, reduce costs, and enhance service delivery.
- Knowledge of automation tools and their application in streamlining workflows.
- Excellent verbal and written communication skills, with the ability to articulate complex concepts to both technical and non-technical audiences.
- Skilled in creating and presenting roadmaps, business cases, and performance reports.
- Ability to adapt digital strategies and solutions to meet evolving business needs and market trends.
- Awareness of emerging digital technologies, tools, and best practices in e-commerce and digital transformation.
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