Digital Marketer

Advantage Lifts, LLC is looking for a qualified Digital Advertising Specialist to join our team. You will lead our digital media advertising efforts using the latest digital media platforms. As a Digital Advertising Specialist, you will be responsible for the creation, implementation, and daily management of our digital media and advertising campaigns designed to enhance our online presence, drive sales and increase our brand awareness for our e-commerce business. You should have experience working in all the major social media advertising platforms, including Google, Meta/Facebook, Instagram, LinkedIn, YouTube, Twitter, and others. You must have expertise in setting up, managing and reporting on our weekly digital media advertising campaigns across all the various advertising and social media platforms.

Core Responsibilities:

• Create and manage digital advertising content across all our digital and social media presences. This includes Google Adwords, Bing, Yahoo, Meta/Facebook, Instagram, YouTube and all the various social media advertising platforms.
• Monitor and analyze performance of all our digital media advertising campaigns and report on their effectiveness weekly.
• Proactively optimize digital media ads and content for the social networking channels such as Facebook, Twitter, Instagram, etc.
• Use website analytics platform and our ecommerce reports to monitor the performance of the digital media campaigns and make recommendations for improvement, each week.
• Track the website traffic flow and provide internal reports weekly to determine what is working and what needs to be enhanced regularly.
• Identify trends and insights, optimize spend and performance based on the insights.
• Conduct keyword research across social media and web statistics reporting.
• Support all our social media engagement and brand awareness campaigns.
• Stay up to date with digital media developments.
• Other duties as assigned.

Key Requirements and skills:

• 3 to 5 years work experience as a digital media advertising specialist, creating and managing digital media ad campaigns.
• Hands on experience working with all the digital advertising platforms such as: Google AdWords, Meta ads, Twitter/x.com, Instagram, TikTok, LinkedIn, YouTube and others.
• Experience with visual communication principles and working knowledge of Photoshop, Premiere, Canvas and other media editing software.
• Familiarity with web design and content management systems
• Excellent analytical and project management skills
• An ability to multitask and perform under tight deadlines
• Strong verbal and written communication skills
• BS degree in Marketing, Digital media or relevant field

About Advantage Lifts

In 2010, the founders of Advantage Lifts discovered an unfilled niche in the automotive lift industry. There were simply no safe, reliable, and affordable car lifts on the market, so they set out to create one. After many renditions and adjustments, the original Advantage Lift, the 9000-HD, was born.

Today, an Advantage Lift can be found in garages of both everyday car enthusiasts and mechanical professionals across the United States and Canada. Headquartered in Hanover, Pennsylvania, Advantage Lifts understands the concept of true American values and hard work. They maintain the attention to detail and personal touch that working with a small business brings, while providing stellar nationwide service.

Job Type: Full-time

Pay: $50,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• What are your salary expectations?

Experience:

• Facebook Advertising: 3 years (Required)
• Google AdWords: 3 years (Required)

License/Certification:

• Google Ads Certification (Preferred)

Ability to Relocate:

• Hanover, PA 17331: Relocate before starting work (Required)

Work Location: In person