Digital Marketer

Job Title: Digital Marketing Specialist

Location: Remote

Job Type: Full-Time

Experience Level: Minimum 1 year of experience in digital marketing

About Us:

We are a dynamic company seeking a motivated Digital Marketing Specialist to join our team. This role offers the opportunity to develop and execute innovative digital marketing strategies that drive brand awareness and customer engagement.

Key Responsibilities:

• Develop and Implement Digital Marketing Campaigns: Create, execute, and manage digital marketing campaigns across various channels, including SEO, SEM, email marketing, social media, and display advertising. 

• Content Creation and Management: Collaborate with the content team to produce engaging and relevant content tailored to target audiences, ensuring alignment with overall marketing strategies.

• Social Media Management: Oversee and manage company social media profiles, including content scheduling, audience engagement, and performance analysis.

• SEO and SEM Optimization: Implement strategies to improve website visibility and ranking on search engines, including keyword research, on-page optimization, and managing pay-per-click campaigns. 

• Analytics and Reporting: Monitor and analyze website traffic, campaign performance, and other key metrics using tools like Google Analytics; prepare regular reports to assess effectiveness and inform future strategies. 

• Market Research: Conduct research to identify market trends, customer behavior, and competitive analysis to inform marketing strategies.

• Collaboration: Work closely with cross-functional teams, including sales, product development, and design, to ensure cohesive and effective marketing efforts.

Qualifications:

• Educational Background: Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred. 

• Experience: At least 1 year of hands-on experience in digital marketing, with a proven track record of managing successful campaigns.

• Technical Skills:

• Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools (e.g., SEMrush, Moz), email marketing software, and social media management tools. 

• Basic understanding of HTML, CSS, and content management systems (CMS) is advantageous. 

• Analytical Abilities: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

• Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling content and convey complex information clearly.

• Creativity: Demonstrated creativity in developing marketing strategies and content that engage and convert target audiences.

• Organizational Skills: Strong organizational and time-management abilities, with the capacity to manage multiple projects and meet deadlines.

• Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and strategies.

Preferred Qualifications:

• Experience with marketing automation tools and CRM systems.

• Certifications in digital marketing, such as Google Ads or HubSpot certifications.

Benefits:

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work opportunities.

• Professional development opportunities, including training and certifications.

• Collaborative and supportive work environment.

• Health, dental, and vision insurance options.

Application Process:

Interested candidates are invited to submit their resume, a cover letter detailing their relevant experience, and examples of previous digital marketing campaigns or projects.

We are an equal opportunity employer and welcome applications from all qualified individuals.

Job Type: Full-time

Pay: $69,258.00 - $85,333.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• 8 hour shift

People with a criminal record are encouraged to apply

Work Location: Remote