Digital Marketer

We are seeking a dynamic and skilled Digital Marketer to lead and execute our online marketing initiatives. The ideal candidate will have a strong background in campaign management, SEO, content creation, and digital advertising, with a focus on driving traffic, engagement, and sales. This role will be responsible for strategizing, implementing, and analyzing marketing campaigns across various digital platforms, ensuring a robust online presence for our business.

Key Responsibilities:

• Campaign Management:
• Plan, develop, and manage comprehensive digital marketing campaigns to achieve business objectives.
• Coordinate timelines, budgets, and deliverables to ensure successful campaign execution.
• SEO and Website Management:
• Optimize website content and structure for search engines to improve organic rankings.
• Perform keyword research and implement SEO best practices.
• Monitor and maintain website performance, ensuring regular updates and functionality.
• Content Creation:
• Produce high-quality content, including photography, videography, blog posts, and social media assets.
• Create compelling and engaging social media content, including reels, stories, and posts.
• Develop video and graphic content for YouTube and other digital platforms.
• Digital Advertising:
• Manage and optimize Facebook Ads, Google Ads, and other PPC campaigns to drive targeted traffic and conversions.
• Analyze ad performance and adjust strategies to maximize ROI.
• Social Media Management:
• Develop and execute social media strategies to grow and engage online audiences.
• Monitor social media accounts, respond to inquiries, and foster community engagement.
• Analytics and Reporting:
• Track and analyze campaign performance using tools like Google Analytics and social media insights.
• Prepare detailed reports on marketing efforts and provide actionable insights for improvement.
• Stay Updated:
• Keep up-to-date with the latest digital marketing trends, tools, and technologies.
• Identify opportunities for innovation and improvements in marketing strategies.

Qualifications:

• Proven experience as a Digital Marketer or in a similar role.
• Strong understanding of SEO principles and best practices.
• Proficiency in digital advertising platforms, including Google Ads and Facebook Ads Manager.
• Experience with website management tools (e.g., WordPress, Squarespace) and analytics platforms (e.g., Google Analytics).
• Expertise in content creation tools such as Adobe Creative Suite, Canva, or similar.
• Strong photography and videography skills, with the ability to produce professional-quality content.
• Excellent written and verbal communication skills.
• Highly organized with strong project management abilities.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Skills:

• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact).
• Knowledge of HTML/CSS for minor website updates.
• Familiarity with CRM systems.
• Background in graphic design or video editing.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• A creative and collaborative work environment.
• The chance to make a meaningful impact on our business’s online presence and success.

If you’re passionate about digital marketing and excited to take ownership of impactful campaigns, we’d love to hear from you!

Job Type: Full-time

Pay: $20.00 - $27.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Commute:

• Richland, WA 99354 (Required)

Ability to Relocate:

• Richland, WA 99354: Relocate before starting work (Required)

Work Location: In person