Digital Marketing And Inside Sales Coordinator
LOCATION
SpeedPro South Jersey
QUALIFICATIONS
3+ years of experience in digital marketing, strong knowledge of social media management, proficiency in digital marketing tools, excellent communication skills, and strong analytical skills.
RESPONSIBILITIES
Develop and execute digital marketing strategies, collaborate with the sales team, conduct market research, manage digital advertising campaigns, create engaging content, assist in qualifying leads, track performance metrics, and support Inside Sales activities.
INDUSTRY
Visual Marketing and Advertising
SHORT DESCRIPTION
As a Digital Marketing and Sales Specialist, you will drive marketing strategies and support sales efforts by developing and executing digital marketing campaigns that enhance online presence and generate qualified leads.
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Dental insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
Compensation and Benefits:
- Competitive salary - $45 to $60,000 + annual bonus up to 2 weeks
- Benefits package – 401k with company match, vision, dental
- Company provided cell phone and laptop
Job Description:
As a Digital Marketing and Sales Specialist, you will play a dual role in driving our marketing strategies and supporting our sales efforts. You will be responsible for developing and executing digital marketing campaigns that not only enhance our online presence but also generate qualified leads for our sales team.
Core Functions:
- Develop and execute comprehensive digital marketing strategies across various channels, including social media, email, SEO, and PPC, to drive brand awareness and lead generation.
- Collaborate with the Business Development sales team to understand target markets and create marketing campaigns that align with sales goals and objectives.
- Conduct market research to identify potential leads and assess customer needs to tailor marketing efforts effectively.
- Manage and optimize digital advertising campaigns, monitor performance metrics and make data-driven adjustments to maximize ROI.
- Create engaging content for marketing collateral, including email campaigns, social media posts, and landing pages, to nurture leads throughout the sales funnel.
- Assist in qualifying leads generated from digital marketing efforts, helping the sales team prioritize follow-up activities.
- Participate in sales and marketing functions (networking events, studio tours, meet-and-greet events, etc.)
- Track and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
- Support Inside Sales activities (answer existing customer requests for pricing, customer order management, prospecting calls, etc…)
- Following up on leads for Sales and Business Development team, with the goal of setting up appointments.
- Make follow-up calls to existing customers to ensure their satisfaction with end products and to drive further business opportunities
- Attend client meetings and networking events as needed (this position may require the occasional off-hours or weekend commitment)
- Ability to maintain a high level of engagement with a customer base
- Strong knowledge of and experience with social media management
- Proactive and self-motivated to work independently and in a team environment
- A keen eye for visual design
- 3+ years of experience in digital marketing, with a focus on lead generation and sales support.
- Proven track record in sales or a sales-related role is highly desirable.
- Proficiency in digital marketing tools and social media platforms (e.g., Google Analytics, Google Ads, CRM software, email marketing tools, LinkedIn, Facebook, Instagram, etc…)
- Strong understanding of SEO, PPC, content marketing, and social media strategies.
- Excellent written and verbal communication skills, with the ability to craft compelling marketing messages.
- Strong analytical skills with a data-driven approach to decision-making.
- Ability to work collaboratively across teams and manage multiple projects simultaneously.
Flexible work from home options available.
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