Digital Marketing And Public Relations Coordinator

Job Title:

Digital Marketing and Public Relations Coordinator

TEG Level:

HQ Coordinator

Growth Path:

Manager, Sr. Manager, Director

Role:

The Digital Marketing and Public Relations Coordinator will be focused on growing the brand

of The Escape Game through 3 main priorities: Booking Influencer games, leading the team’s

backlinking efforts, and contributing to email marketing. This role will lean towards a

modern-day Public Relations approach to digital marketing. This will mean a day-to-day of

calling on local media partners for coverage and placement on their websites, negotiating

and booking a constant flow of local influencer posts, and running local email campaigns

that drive store revenue. Whatever the channel, whatever the strategy, the Digital Marketing

and Public Relations Coordinator will attack every opportunity to grow the presence of The

Escape Game’s brand. They will do so with top-notch copywriting, impeccable relationship

building, and a guest-obsessed mindset that embodies TEG’s values.

KPI’s:

• Number of backlinks obtained by the whole team
• Number of views from influencer posts

Responsibilities:

Influencers and Brand Ambassadors

Our Digital Marketing and Public Relations Coordinator will lead the charge in one of TEG’s

biggest opportunities for growth: hyper-local influencer marketing. These hyper-local

influences are not the accounts with the biggest followings but the ones most relevant to our

guests because they are highlighting events, date night activities, and more in their city. Our

Digital Marketing and Public Relations Coordinator will be the main person doing outreach

but not the only one on the team doing so. This will require a mix of “in the weeds”, hands-on

work as well as a project management mindset to multiply these efforts across others on the

team. This work will also extend to finding a new group of brand ambassadors for TEG.

Backlinking

Inbound links are a vital part of TEG’s SEO and PR strategies. This role will work with bloggers,

local news, and more to find what value we can provide them. Whether it’s video content,

photo assets, press releases - whatever brings enough value to their audience for them to link

back to our website. The best version of this role will be diligent in testing new outreach

tactics and meticulously crafting emails to see what gets the most response. You’ll become

an expert with our outreach software, Muckrack, to make the most of your time!

Email Marketing

This position will contribute meaningfully to the email marketing strategy of TEG by focusing

on campaigns at a local level. This will mean making the most of store launches, new game

infills, partnerships, and any other opportunity they find to truly engage and delight our local

audience.

CRM Maintenance

The Digital Marketing and Public Relations Coordinator knows that no great email strategy

can exist without having the proper maintenance in place for our CRM of choice: Hubspot.

This position will take lead on execution of that strategy while collaborating with others on

the team to make sure we handle each contact with the proper amount of care to keep our

fans engaged and open rates high.

Other Duties as Assigned

The world of marketing, especially digital marketing, is changing all the time! Our whole

team has to be flexible and excited to move their responsibilities as quickly as priorities,

strategies, and algorithms change. Whatever comes up, we want everyone on the team to be

excited to attack it with excellence and passion.

Requirements & Expectations:

• Light travel
• Minimum 40 hours per week. More may be required based on projects, priorities and task

list.

• Some work on nights and weekends
• Hubspot expertise
• Consistent cookie attitude
• TEG brand ambassador
• Natural “excellence” reflex
• Intense work ethic

Direct Leader:

Sr. Director of Marketing

Hours and Schedule:

Expected Weekly Hours: Minimum 40 hours per week. More may be required based on

projects, priorities and task list.

Travel Expectations: Very Little

Expected Schedule: Monday-Friday (exceptions: content shoots or travel)

Oncall: Yes

WHO WE ARE AT TEG

Our Mission Statement (Our purpose everyday)

To design and deliver epic interactive experiences for every single guest.

Our Vision Statement (Our big goal)

To define and dominate the escape game industry and disrupt the world of entertainment.

Our Values (The core beliefs that we live by)

Excellence | We are relentless in our pursuit to be the best.

Passion | We love our guests, our brand, and our games.

Growth | We believe in expanding our business and developing our team members.

Integrity | We endeavor to honor God through hard work, honesty, fairness, and generosity.

Teamwork | We can best accomplish our goals by selflessly working together.

Creativity | We are always expanding the boundaries of what is possible.