Digital Marketing Assistant
LOCATION
Corporate Headquarters in Eugene, Oregon or Butler Ford Location in Ashland, Oregon
QUALIFICATIONS
High school diploma or GED required; at least one year of relevant experience preferred, ideally in the automotive industry. Strong computer skills, including website administration & SEO, and familiarity with Google AdWords campaign management preferred. Excellent communication skills and ability to work productively in a team environment.
RESPONSIBILITIES
Design and create SEO-optimized web content, run Google AdWords campaigns, manage email blasts, and coordinate with marketing agencies. Oversee third-party lead providers, monitor advertising performance, audit websites, and develop a social media plan. Freedom to implement additional marketing strategies as needed.
INDUSTRY
Automotive
SHORT DESCRIPTION
Kiefer Auto Group is looking for a Digital Marketing Coordinator to enhance its digital marketing efforts by managing social media, email campaigns, and online advertising strategies.
DAY-TO-DAY TASKS INCLUDE:
Designing and Creating SEO-optimized Website Landing pages with relevant content or features for potential customers
REQUIRED DIGITAL MARKETING / E-COMMERCE SKILLS & EXPERIENCE:
- Google Analytics
- Wordpress Website Administration (a positive but not necessary)
- Graphic Design Experience (Canva or Photoshop)
- Adobe Premiere Pro experience (a positive but not necessary)
- Experience optimizing websites for SEO using Google’s standards
- Social Media experience
- Some Microsoft Excel experience or interest (a positive for reporting)
- Basic understanding of HTML for the purpose of sending eMail blasts
- Strong interpersonal skills required for coordination with dealership management and third-party vendors
- At least one year of relevant experience; experience in the automotive industry is highly preferred.
- High school diploma or GED required; some post high school education or training preferred
- Ability to work productively in a team environment
- Excellent communication skills, verbal and written
- Ability to read and comprehend instructions and information
- Able to achieve goals with limited direct supervision
- Strong computer skills, including website administration & SEO
- Strong understanding of digital marketing strategies, including targeted and remarketing advertisements (strongly preferred)
- Strong understanding of Microsoft Office Suite & Google Docs equivalent (Excel, PowerPoint, Word) required.
- Familiarity with Google AdWords campaign management (preferred)
COMPENSATION FOR MARKETING COORDINATOR INCLUDES:
- $16-$20/hr (TBD based on experience)
- Contribution to medical, dental, and vision benefits
- 401(k) plans available
- Paid time off and holidays
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