Digital Marketing Associate

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field.

3+ years of experience in digital marketing, preferably in the education or beauty industry.

Proficient in digital marketing tools (e.g., Google Analytics, SEO tools, social media platforms).

Strong writing and communication skills, with a keen eye for detail.

Creative mindset with the ability to generate innovative ideas and campaigns.

Ability to work independently and collaboratively in a fast-paced environment.

JOB DESCRIPTION

Our group is a leading institution dedicated to training the next generation of beauty professionals, beauty services and products. We offer a variety of programs in cosmetology, barbering, and esthetics, focusing on hands-on training and real-world experience.

Besides beauty industry, we have some different business.

We are seeking a creative and data-driven Digital Marketing Associate to join our team and help elevate our brand and reach.

Job Summary

The Digital Marketing Associate will be responsible for developing, implementing, and managing our digital marketing strategies to enhance our online presence, attract prospective students & customers, and engage our community. This role requires a blend of creativity, analytical skills, and a passion for the beauty industry.

Key Responsibilities

Strategy Development: Create and execute comprehensive digital marketing strategies to achieve enrollment targets and brand awareness goals.

Content Creation: Develop engaging content for our website, social media platforms, email campaigns, and blogs to showcase our programs and student / customer success stories.

Social Media Management: Oversee social media accounts, including content scheduling, community engagement, and performance analysis.

SEO and SEM: Optimize website content for search engines and manage pay-per-click advertising campaigns to drive traffic and leads.

Email Marketing: Design and implement targeted email marketing campaigns to nurture leads and keep prospective students & customers informed about upcoming courses and events.

Analytics and Reporting: Monitor and analyze digital marketing performance metrics, providing regular reports and insights to guide strategy adjustments.

Collaboration: Work closely with the admissions team, instructors, and other stakeholders to ensure marketing efforts align with schools / companies goals and messaging.

Job Type: Full-time

Pay: $35,000.00 - $60,000.00 per year

Schedule:

• 8 hour shift

Ability to Commute:

• Doraville, GA 30340 (Required)

Ability to Relocate:

• Doraville, GA 30340: Relocate before starting work (Required)

Work Location: In person