Digital Marketing Associate

danco sports, Inc. is hiring a Digital Marketing Associate to design and oversee digital marketing efforts across multiple platforms to promote and build brand presence.

The ideal candidate will have experience in managing multiple projects and maintaining a cohesive and engaging brand presence. They will have a passion for outdoor sports in particular fishing.

The Digital Marketing Associate is a take-charge professional capable of working efficiently and effectively in a team environment, taking direction from leadership, and taking full ownership of assigned projects through to successful completion.

The candidate must demonstrate positive energy and flexibility, possess sound judgment, anticipate project needs, prioritize effectively, meet deadlines, work under pressure, and adapt quickly to changes.

Responsibilities:

● Manage social media profiles and presence for danco sports including but not limited to Facebook, Instagram, Reels, Threads, X, TikTok, and other relevant platforms.

● Develop and curate shareable content tailored to specific networks while maintaining a consistent tone and cohesive messaging across all digital platforms.

● Identify new opportunities to engage audiences and attract supporters through innovative content and emerging social media trends.

● Update and maintain websites with accurate items, pricing, and other essential information.

● Ensure the danco Sports website is regularly refreshed with the latest products, events, promotions, and marketing initiatives.

● Engage customers through videos and targeted email campaigns.

● Draft and distribute press releases, media alerts, and pitches to enhance visibility for danco sports’ advertising campaigns.

● Coordinate media appearances with local outlets to promote events.

● Represent danco sports at public-facing events and media engagements as needed.

● Design and execute creative marketing campaigns to engage customers and promote selected products.

● Create visually appealing point-of-purchase and promotional materials to be utilized at the dealer level and trade shows.

● Leverage seasonal and promotional campaigns across social media, text messages, website integrations, and traditional marketing channels.

Requirements:

● BA/BS degree or equivalent work experience.

● Excellent communicator and creative thinker, with the ability to use both data and intuition to inform decisions.

● Experience managing multiple projects and adhering to deadlines.

● Clear editing and social media skills.

● Strong organizational, communication, and customer service skills.

● Experience designing branded content, including mobile-, tablet-, and desktop-friendly assets.

● Proficiency with digital marketing tools and tactics.

● Proficiency in photography, videography, and post-production editing, including both video and photo editing.

● Knowledge of the Adobe Creative Suite or similar design tools.

● Knowledge of Wordpress.

● Bonus: Experience with HTML, CSS, and/or JavaScript is a plus.

● Strong understanding of how to craft and communicate a compelling brand narrative across platforms

danco sports is an industry leading manufacturer of pliers, knives and accessories for anglers worldwide. Since our start in 2006, we have been committed to providing affordable, high quality products and outstanding customer service to anglers and fishing leaders alike. We are located in Stuart, Florida where we wear flip flops to work year-round.

We are all about innovating new products and developing existing ones. We strive to create the highest quality products in the industry by using the best materials. We place all of our products through intense lab and field testing to ensure they meet out extreme quality standards.

Our products are not just reliable tools, they also make a statement. We offer a wide variety of colors and patterns, because we want our products to be fun and exciting. We believe that anglers should have options and not be limited when selecting their fishing tools.

We are passionate anglers who strive to provide products that all of our customers can rely on. We take pride in the products we produce, and back all of our products with a lifetime warranty. We want our customers to put our tools to the test and be able to use them with confidence

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to Commute:

• Stuart, FL 34994 (Required)

Work Location: In person