Digital Marketing Automation Associate

Full Time • New York, NY, United States of America

75,000 - 85,000 (Yearly) Added 1 week, 2 days ago

Summary

LOCATION

Remote

QUALIFICATIONS

1-3 years of experience in digital marketing, particularly in marketing automation and campaign execution. Proficiency with CRM platforms preferred, strong understanding of email marketing best practices, and ability to analyze data for optimization.

RESPONSIBILITIES

Manage email campaigns from drafting to reporting, segment audiences, ensure email content is optimal, monitor key metrics, and stay updated on email marketing trends to enhance campaign effectiveness.

INDUSTRY

Nonprofit / Healthcare Advocacy

SHORT DESCRIPTION

Seeking a detail-oriented Digital Marketing Automation Associate to optimize and analyze marketing campaigns, enhancing fundraising, engagement, and awareness efforts for the type 1 diabetes community.

As the leading global type 1 diabetes (T1D) research and advocacy organization, Breakthrough T1D helps make everyday life with T1D better while driving toward cures. We invest in the most promising research to turn ideas into life-changing therapies and devices. We work with government, regulatory officials, and insurance companies to address issues that impact the T1D community - breaking through barriers that limit access to care worldwide. We provide resources and guidance that makes it easier to live and thrive with T1D. This is more than a moment - we're empowering a movement for the T1D community. Share your support and help educate and empower individuals facing type 1 diabetes.

Our mission is to improve lives today and tomorrow by accelerating life changing breakthroughs to treat, prevent and ultimately, cure T1D and its complications. Always, we are guided by a single purpose: As we drive towards curing type 1 diabetes, we help make everyday life better for the people who face it.

About Breakthrough T1D:

As the leading global type 1 diabetes (T1D) research and advocacy organization, Breakthrough T1D helps make everyday life with type 1 diabetes better while driving toward cures. We do this by investing in the most promising research, advocating for progress by working with government to address issues that impact the T1D community, and helping educate and empower individuals facing this condition.

Description:

We are seeking a detail-oriented and proactive Digital Marketing Automation Associate who will be responsible for implementing, optimizing, and analyzing digital marketing automation campaigns across multiple platforms, including Salesforce Marketing Cloud (SFMC), email, social media, and the website. This role will support the execution of fundraising, donor engagement, advocacy, and awareness campaigns, working closely with the marketing, development, and chapter teams. You will play a vital role in ensuring that marketing processes are streamlined, efficient, and focused on achieving organizational goals.

Primary Duties and Responsibilities:

Manage the end-to-end process of email campaigns, including drafting, segmenting, scheduling, and sending emails. Ensure all emails are aligned with marketing strategies, email best practices and brand guidelines.
Work with the marketing team to segment audiences based on demographics, behavior, and engagement data to ensure emails are sent to the right recipients at the right time.
Ensure email content is well-structured, engaging, and optimized for readability across all devices (desktop and mobile). Collaborate with the design team and relevant chapters to ensure the emails are visually appealing, grammatically correct, and aligned with the campaign’s objectives.
Monitor and report on key email metrics (open rates, click-through rates, donations, etc.) and recommend data-driven adjustments to improve campaign performance.
Develop engaging subject lines, preheaders, and calls to action (CTAs) that encourage recipients to open and act on emails.

Stay updated on the latest email marketing trends, tools, and best practices to keep our email strategy fresh and effective.

Skills and Qualifications

1-3 years of experience in digital marketing, with a strong focus on marketing automation and campaign execution. Experience with CRM platforms (Salesforce, HubSpot, etc.) is preferred.
Strong understanding of email marketing best practices, segmentation, and deliverability.
Ability to analyze and interpret data to optimize campaigns.
Experience with A/B testing and campaign performance optimization.
Excellent written and verbal communication skills.
Copy editing abilities a plus
Strong attention to detail in content creation, formatting, and list management. Ability to manage multiple campaigns while maintaining a high level of quality.
Strong organizational skills with the ability to manage multiple email campaigns simultaneously, ensuring deadlines are met and quality is maintained.
Ability to work independently and collaboratively with cross-functional teams with first in class customer service.
Knowledge of HTML and CSS (optional but preferred).

Target Salary: $75-85k

Essential Functions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools or controls. The employee is occasionally required to stand, walk, sit, reach with hands and arms, climb or balance, and stoop, kneel, crouch or crawl.

The employee must occasionally lift and/or move up to 25 pounds, and infrequently up to 50 pounds. Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus.

The noise level in the work environment is usually moderate.

Additional information:

Requests for medical, religious, and other exemptions will be considered on an individual basis. Breakthrough T1D will comply with all federal, state, and local laws.

Breakthrough T1D supports a diverse and inclusive workforce.
Breakthrough T1D is an Equal Opportunity Employer.
All your information will be kept confidential according to EEO guidelines.

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