Digital Marketing Coordinator

Day in the Life of This Role

Are you a digital marketing enthusiast with a knack for creating impactful campaigns? Do you thrive in a dynamic, fast-paced environment where creative solutions and collaboration are key? If so, we have the perfect opportunity for you! We are looking for a results-driven, critical thinker has a passion for digital marketing, a deep understanding of current digital marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution.

Sound like a great day to you? Keep reading to learn about the role’s essential functions, and preferred skills and experiences:

Essential Functions:

• Analyze market and digital trends to offer consumer and audience insights, identifying opportunities.
• Enhance brand awareness within the digital space, driving website traffic and sales.
• Develop email marketing strategies for multiple audiences, including but not limited to direct-to-consumer, business-to-business and loyalty program members. This would include strategies like increasing membership of the brand loyalty program and overall consumer engagement.
• Collaborate with creative and content teams to establish a consistent, omnichannel approach to executing these strategies.
• Plan, schedule and execute email campaigns, update and monitor social media accounts, and create display advertising collateral.
• Identify relevant trends, tools and emerging channels in the digital marketing space.
• Brainstorm new and creative growth strategies through digital marketing.
• Establish and monitor project timelines, budgets and key performance indicators (KPIs).
• Support the purchasing of ad space on social and online platforms.
• Track campaign performance and make real-time adjustments. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Report the efficacy of campaigns through analytic tools (KPIs, SEO and PPC) and provide optimization insights for subsequent ones.

Knowledge, Skills, Abilities

• Proven experience with CRM software, email marketing, SEO and social media

• Creative thinker with the ability to manage multiple tasks and independently prioritize projects.

• Excellent strategy development, writing skills and experience in content creation
• Strong communication, analytical and problem-solving skills
• Data-driven thinker with experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics)

• Ability to create content that connects with audiences on digital platforms, in public relations efforts, and sales resources.

• Excellent organizational skills, attention to detail, clear communications and follow-up across teams and with stakeholders

• Ability to work effectively under pressure and feedback in a fast-paced, supportive environment.
• Strong collaboration skills, with the ability to leverage team strengths, navigate conflict, and manage change.

Education and Experience:

• Bachelor’s degree in marketing, communications, journalism, public relations, or related field and
• Minimum of three years of experience in digital or content marketing, social media, or related field required
  
• Preferred background or experience in agriculture and/or food industries

Travel:

This position requires minimal work travel, up to 5%. May require overnight travel and/or weekend work.

This in-office (not remote) position is located in Wooster, Ohio.

Still excited? Here’s what we can offer you.

In addition to enjoying great-tasting beef, we provide employees 10 vacation days and 10 personal days in the first year of employment. Employees also enjoy nine paid holidays and time off to volunteer in the community. We pay 90% of full-time employee health insurance. We also provide dental and vision coverage and an extensive wellness program. Both 401(k) and pension programs are available. We are an Equal Opportunity Employer.

More about Certified Angus Beef

The best-tasting beef starts on sustainable farms and ranches, and our role is to help market that beef to global food distributors and grocery stores, so chefs and home cooks can serve their best meals. While doing that, we stay true to our farm beginnings with staff meals around the table, open-door conversations and neighborly friendships inside our Wooster, Ohio, home and beyond. We challenge each other and push the limits of beef innovation to help our customers thrive, yet fun and celebrations are always cherished. For more than 40 years, we’ve held these traditions close and they’ve helped make us a certified Great Place to Work®.

If this position interests you, apply to join our team today.