Digital Marketing Coordinator

WHO WE ARE

We are a restaurant group that thrives on creating authentic and inspiring experiences for the communities we serve. Through the contributions of countless incredible people, past and present, we're headed to the moon with a simple mission - to make people feel good. While no one on the team is quite like the other, it's our common values that keep us united.

• Be Authentic and Humble
• Act with Integrity
• Bring Good Energy
• Achieve as a Team
• Get Extraordinary Results
• Inspire with Hospitality

ABOUT THE DIGITAL MARKETING COORDINATOR

The Digital Marketing Coordinator is responsible for tactical execution of digital Omnichannel sales driving initiatives and media buying plans that influence acquisition, frequency and loyalty.

TO BE SUCCESSFUL YOU MUST

• Own execution, planning and project management of all digital tactics and traffic management across all owned and partner channels, including website(s), digital communications, 3rd party business pages and external partners.
• Support omnichannel digital guest experience by tracking application of all touchpoints across different mediums, ensuring that guests are connecting with intended landing pages, menus and other impactful content via multi-touch campaigns and automations
• Provide internal project management for owned digital platform projects, which includes collaboration with different key stakeholders across the organization
• Assist with aggregating reporting results to provide team with updates to marketing scorecards and performance reports
• Maintain all brand(s) website content updates within CMS, CRM and other automation platforms
• Assist with hands-on execution for lead generation campaigns, email workflows, and email marketing campaigns from start to finish, including: supporting drafting campaign content, coordinating requests with creative team, working with developers to program and design, set up distribution, monitor/optimize and track results.
• Support SEO activities including SEO audits, keyword research, content and metadata optimization.
• Maintain all guest databases, supporting segmentation campaign analysis / planning and auditing lists regularly.
• Coordinate with internal key stakeholders on process updates and workflow enhancements to optimize guest recovery needs

WHY YOU'LL LOVE UPWARD PROJECTS

• Excellent benefit and compensation package
• Paid time off and earned paid sick time
• Fitness discount programs
• Access to retirement planning
• A people focused culture united by our shared values
• Unlimited growth opportunities, with several new restaurant openings
• Having a voice. We provide empowerment and influence to all our team members
• Opportunity to build deep, meaningful, and lasting relationships with colleagues
• Recognition and rewards for your hard work and tenure
• Generous meal benefit program

• 2-3 years of experience in digital marketing, eCommerce and CRM execution in a multi-unit / multi-market environment.
• Knowledge and hands-on experience in marketing automation software, Google Analytics & Adwords, SEO tools, social media analytics, and Wordpress.
• Proficient in aggregating data into dashboards and Excel skill set.
• Experience working with digital agencies and setting clear expectations.
• Strong organizational and project management skill sets, ability to manage multiple projects simultaneously, tracking progress and reporting in real-time when necessary.
• Strong communication skills with internal and external audiences