Digital Marketing Coordinator

Job Summary

We are seeking a talented Digital Marketing Coordinator with a strong background in SEO and Paid Media to join our growing marketing team. If you are passionate about driving results through data-driven strategies and are excited to work in a dynamic, fast-paced environment, we would love to hear from you!

Responsibilities

SEO Strategy & Execution:

• Develop, implement, and manage effective SEO strategies to increase organic search rankings and drive qualified traffic.
• Conduct keyword research, competitor analysis, and on-page/off-page optimization.
• Monitor, analyze, and report on SEO performance metrics using tools like Google Analytics, SEMrush, and others.

Paid Media Campaign Management:

• Plan, execute, and optimize paid advertising campaigns across platforms like Google Ads, LinkedIn, and Facebook Ads.
• Monitor budget utilization and adjust strategies to achieve ROI goals.
• Develop ad creatives, test variations, and analyze performance metrics.

Email Marketing:

• Design, implement, and optimize email marketing campaigns to nurture leads and engage clients.
• Develop compelling email copy and templates aligned with Capital Wealth’s branding.
• Segment email lists and monitor campaign performance metrics such as open rates, click-through rates, and conversions.

Content Collaboration:

• Work closely with managers to create compelling, optimized content for blogs, landing pages, and campaigns.
• Ensure all digital assets align with Capital Wealth’s brand guidelines.

Performance Reporting:

• Prepare regular performance reports and insights for executives.
• Use analytics to recommend data-driven improvements for campaigns.

Trend Monitoring:

• Stay up to date with the latest trends in SEO, paid media, and digital marketing to ensure innovative strategies.

Requirements

• Bachelor's degree in marketing preferred.
• 2+ years of proven experience in SEO and Paid Media management.
• Proficiency with tools such as Google Analytics, Google Ads, SEMrush, or similar platforms.
• Experience with A/B testing, conversion rate optimization, and retargeting strategies.
• Experience in LinkedIn advertising preferred.
• Experience with Tableau or Salesforce a plus but not required.
• Strong analytical skills and ability to interpret data into actionable insights.
• Excellent communication and project management skills.
• Team-oriented mindset with the ability to work independently when needed.

What We Offer

• Competitive salary with performance-based bonuses.
• Comprehensive benefits package (health, dental, 401(k), paid time off)
• Professional development opportunities to grow your career.
• Collaborative and supportive work environment.
• The chance to make an impact in a company dedicated to improving people’s lives.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Professional development assistance
• Retirement plan

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 1 year (Required)

Work Location: In person