Digital Marketing Coordinator

Full Time • Nashville, TN, United States of America

nan - nan (Yearly) Added 15 hours, 43 minutes ago

Summary

LOCATION

Not specified in the job description.

QUALIFICATIONS

Bachelor's degree in Marketing or related field, minimum 1 year of experience in a similar marketing role, experience with Shopify and Wordpress, strong analytical skills, knowledge of Google Keyword Planner, and excellent communication skills.

RESPONSIBILITIES

Manage website content and eCommerce catalog, support execution of online promotions and campaigns, assist with SEO, write copy for various marketing channels, collaborate with teams for consistent brand experience, and monitor competitors.

INDUSTRY

Digital Marketing and eCommerce

SHORT DESCRIPTION

The Digital Marketing Coordinator will support digital marketing initiatives across eCommerce platforms, manage content, assist in launching campaigns, and ensure effective collaboration within the team in a fast-paced environment.

Digital Marketing Coordinator

Description

General Description:

The Digital Marketing Coordinator is responsible for supporting our digital marketing efforts across all eCommerce platforms including our Shopify stores, Wordpress websites, Amazon channel, and other associated digital channels.

They will be responsible for supporting the day to day management of our Shopify and Amazon stores, as well as associated catalog and digital content. They will assist the eCommerce Team in the launching of digital campaigns, new websites, and new product launches.

Agile and highly organized, they will have a proven track record managing multiple projects with shifting priorities and tight deadlines. A passion for digital marketing is an absolute must for this role. They will be an excellent communicator, help foster collaboration from within the team and be comfortable working in a fast paced, creative environment. They don’t need to know it all; they just need to be keen to learn new things and have the ability to work autonomously.

Reports to: eCommerce Director

Responsibilities:

Website content management and eCommerce catalog management: manage website copy, images, products, customer data, merchandise products
Supports execution of online promotions, new products, new digital experiences and campaigns
Assists with the management of agencies and contractor partnerships to drive projects to completion on time and on budget
Writes copy for blogs, email marketing, adapting branded product copy for digital channels
Assists with design briefs for digital and Amazon assets from the design team
Assists with onsite & Amazon SEO - meta data optimization, copywriting, image optimizations, keyword research
Supports the Amazon team with digital content & copy requirements for Amazon
Collaborates with other teams to support off-Amazon marketing initiatives for Amazon such as influencer marketing, paid social/search, SEO & PR / Editorials
Assists with the preparation of monthly reports
Monitors of competitors, market research and insights
Website testing and maintenance: tests new website functionality, new sites prior to launch and regularly checks existing websites’ performance
Collaborates with our team of Brand Managers, Social Media Managers, Digital Marketing Coordinators, Marketing Coordinators, Web Developers and Designers to deliver a consistent, superior brand experience across all digital channels
Other duties as assigned

Minimum Educational Qualifications: