Digital Marketing Coordinator
LOCATION
DTLA Office, Los Angeles, CA 90014 (In-office position)
QUALIFICATIONS
At least 1 year of hands-on marketing experience (excluding internships), proficiency in digital marketing techniques, strong copywriting skills, familiarity with SQL, and experience with WordPress.
RESPONSIBILITIES
Assist in the creation and implementation of digital marketing campaigns, manage and optimize SEM strategies, coordinate email marketing efforts, collaborate with the e-commerce team, utilize SQL for data analysis, maintain the company website using Shopify, and support content creation.
INDUSTRY
Beauty and Cosmetics
SHORT DESCRIPTION
The Digital Marketing Coordinator will develop, implement, and optimize marketing initiatives to enhance brand visibility and support e-commerce efforts for Beauty Concept Brands, reporting to the CEO and COO.
Location: DTLA Office. This position is in-office.
Position: Digital Marketing Coordinator
Must have at least 1 year of hands-on experience (excluding internships)
Company Description:
Beauty Concept Brands is family-owned beauty brand operator, that operates SKIN GYM and PAINTLAB beauty brands. Skin Gym is an award-winning, innovative beauty tools brand that can be found at ULTA, Nordstrom, Macys, Anthropologie, Amazon and more. PaintLab is an innovative press-on nail brand that creates salon-quality manicures at home. PaintLab products are available at Walmart, Rite Aid, Sainsburys, Amazon, Beauty Bay and more. Our brands have been featured in Vogue, Cosmopolitan, Allure, ELLE, Harpers Bazaar, and People.
The Digital Marketing Coordinator will report directly to the CEO + COO and is responsible for developing, implementing, and optimizing marketing and advertising initiatives according to the organization's goals and values. This person must maintain efficient and effective advertising strategies in digital spaces to promote our Brands across different platforms, including Retailers.
Overview
We are seeking a motivated and detail-oriented Digital Marketing Coordinator to join our dynamic marketing team. In this role, you will play a crucial part in developing and executing digital marketing strategies that drive engagement, enhance brand visibility, and support our e-commerce initiatives. The ideal candidate will have a strong understanding of various digital marketing channels and be adept at analyzing data to optimize campaigns.
Responsibilities
- Assist in the creation and implementation of digital marketing campaigns across multiple platforms including social media, email, and search engines.
- Manage and optimize SEM strategies to improve search engine rankings and drive traffic to our website.
- Coordinate email marketing efforts, including campaign design, audience segmentation, and performance analysis.
- Collaborate with the e-commerce team to enhance online product visibility and sales through effective digital strategies.
- Utilize SQL for data analysis to inform marketing decisions and improve campaign performance.
- Maintain the company website using Shopify, ensuring content is up-to-date and optimized for user experience.
- Support content creation efforts by writing compelling copy that resonates with target audiences.
Skills
- Proficient in digital marketing techniques including SEM, social media marketing, email marketing, and e-commerce strategies.
- Strong copywriting skills with the ability to create engaging content across various platforms.
- Familiarity with SQL for data management and analysis purposes.
- Experience using WordPress for website management and content updates.
- Excellent organizational skills with a keen attention to detail.
- Ability to work collaboratively within a team environment while managing multiple projects simultaneously.
- Strong analytical skills to assess campaign performance and make data-driven decisions.
If you are passionate about digital marketing and eager to contribute to a growing team, we encourage you to apply for this exciting opportunity as a Digital Marketing Coordinator!
Job Type: Full-time
Pay: $22.00 - $26.00 per hour
Benefits:
- 401(k)
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
Application Question(s):
- Do you have marketing experience at a beauty or fashion brand ?
Experience:
- Marketing: 1 year (Required)
Location:
- Los Angeles, CA 90014 (Required)
Ability to Commute:
- Los Angeles, CA 90014 (Required)
Work Location: In person
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