Digital Marketing Coordinator

JOB OPENING: DIGITAL MARKETING COORDINATOR - 100% Remote

Are you looking for a high morale, small team atmosphere in an expanding counseling business that comes with the benefit of working 100% from home? Well Marriage Center is seeking a Digital Marketing Coordinator to join our team in Central Virginia. Our 5-person administrative team supports over 30 couples’ counselors up and down the east coast. Although this position is 100% virtual, the candidate must live in Central Virginia to attend occasional team meetings, lunches, and events.

Position Overview: The Digital Marketing Coordinator at Well Marriage Center will play a key role in enhancing our online presence and brand awareness. This position involves managing and updating our website, creating and executing social media campaigns, editing photos/videos, and writing compelling content such as blog posts. The ideal candidate is proactive, creative, and an excellent writer who can take initiative.

What We Value:

Regardless of the specific role, we are always looking for people who are:

• Respectful and positive - successful team members excel at treating others with respect, maintaining a positive outlook, and communicating effectively even during challenging times.
• Accountable - a person willing to take ownership of their work, acknowledge their mistakes, and follow through on their commitments without excuses.
• Committed to continuous growth - someone who is always striving to learn, grow, and better themselves, both personally and professionally.
• Proactive problem-solvers - we value individuals who don’t just point out challenges, but also take initiative to come up with potential solutions.
• Good at “metabolizing feedback” - meaning, they are able to hear it, can objectively consider it, and take action to improve based on it.

Key Responsibilities:

• PPC Campaign Management: Design, launch, monitor, and optimize geo-targeted paid B2C ad campaigns through a variety of digital platforms—including Google Ads, Meta, Nextdoor, etc.—for the purpose of generating new clients for each office location as needed.
• SEO Optimization: Utilize keyword research, on-page optimization, and other SEO strategies to create and enhance content that improves our rank score and visibility.
• Content Creation: Write compelling blog posts, articles, and other marketing materials to support our digital strategies.
• Social Media Campaigns: Develop, implement, and analyze creative social media campaigns that engage our audience and elevate our brand presence.
• Email Marketing: Help drive effective communication through email channels.
• Website Management: Assist in managing, updating, and revising website content to ensure accuracy, user-friendliness, and alignment with brand messaging.
• Google Reviews Management: Monitor, respond to, and strategize ways to maximize the impact of Google reviews.
• Photo and Video Editing: Edit and optimize photos and videos for use across digital platforms.
• Analytics and Reporting: Track and report on key performance indicators (KPIs) to measure campaign success and identify areas for improvement.
• Collaboration: Work closely with other departments to align digital marketing strategies with organizational goals.
• Continued Learning: Acquire ongoing insight about online marketing trends in order to keep strategies up-to-date.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• Proven experience in digital marketing, including social media management, content creation, and website updates.
• Proficiency in photo and video editing software (e.g., Adobe Photoshop, Canva, or similar tools).
• Exceptional writing and editing skills with a keen eye for detail.
• Knowledge of Google My Business and Google Analytics is a plus.
• Ability to take initiative, think creatively, and proactively contribute ideas and solutions.
• Strong organizational skills and ability to manage multiple projects simultaneously.

Work Environment:

• The role generally requires a standard 40-hour workweek; however, flexibility is essential to respond to evolving business needs.

Salary Range:

• $55,000 - $60,000

Reports to: Operations Manager

Work Hours & Location

• Hours: M-F 8am-5pm
• Setting: 100% remote work from home with opportunities for small team meetups (must live in Central Virginia). Must have a dedicated space for professional and private tasks and conversations.

Benefits:

• 100% Remote Work
• 100% Employee premium paid Health Insurance
• 401(k) with Employer Contribution
• Paid time off
• Flex work hours for personal appointments

EEO Statement

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Job Type: Full-time

Pay: $55,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off

Schedule:

• Day shift
• Monday to Friday
• No weekends

Application Question(s):

• Do you live within 1 hour of Charlottesville? This is a 100% remote position but you will need to meet with small admin team occasionally for team building and events.
• Do you have a background in creative writing, editing, or communications?

Education:

• Bachelor's (Required)

Experience:

• digital marketing: 5 years (Required)

Work Location: In person