Digital Marketing Director

Summary

We seek an energetic, innovative, and passionate Digital Marketing Director to shape and perpetuate the Restaura value proposition across all digital channels. This pivotal role’s contributions will drive brand awareness, generate leads, and fuel long-term business growth. This role combines expertise in managing online channels, performance marketing, websites, email marketing, and SEO/SEM to reach target audiences and tell the Restaura story of value and excellence. This role reports to the Chief Marketing Officer.

Who are we?

Restaura is an all-new hospitality Company that elevates senior living dining through unparalleled hospitality, unapologetically delicious culinary experiences, and intuitive, AI-powered technology solutions. We are creating something unseen in our industry, including a culture that provides all Restaura associates, from kitchen staff and servers to corporate team members, with a combined ownership stake of over 30% in the company. At Restaura, everyone is an Owner, and every team member feels valued, is empowered to exceed expectations, and has a personal stake in the company’s success.

Restaura was founded by industry leaders and entrepreneurs who want to completely upend the way senior living diving is curated and delivered by bringing elevated quality, concierge-inspired personalization, culinary variety, and data science for the first time. We are on a Pursuit to change the industry, not just today but as the needs and desires of seniors continue to evolve. Joining Restaura is to be a part of something dynamic, cutting edge, inspiring and impactful with limitless possibility.

Why join us?

We can offer you something almost no one else can – the chance to be an Owner in an organization that will profoundly impact our customers' lives and empower employees to participate in our shared success. We are building something truly different, and you can be a part of it!

Who are you?

• You are doing something big, but want to be a part of something bigger
• You have experience leading cross-channel digital marketing efforts and are passionate about delivering outstanding operational performance
• You are multi-dimensional with an entrepreneurial spirit
• Innovation is part of your DNA; you thrive on the cutting edge and are well-versed in today’s digital marketing trends
• You have deep knowledge and experience with search engine optimization practices.
• You know how to connect with audiences across social channels and how to guide them through the sales funnel.
• You are highly skilled in performance marketing tracking and analysis to monitor campaigns' impact and quantify the results.
• You have experience in creating, managing, and optimizing online ad campaigns that generate leads and drive traffic.
• You excel at using email marketing as a tool to effectively communicate with potential and existing clients using messaging and automation tactics crafted to capture audiences' attention
• You have experience managing copy and graphic design resources efficiently and effectively.
• You understand how to use influencer marketing tactics to reach broader audiences and build customer trust.
• You possess strong written and oral communication skills and effectively operate independently and as part of a team.
• You have strong project management and strategic planning skills and effectively utilize all digital marketing platforms and tools to meet brand and business objectives.
• You can lead and influence by garnering respect and inspiring others
• You have a high level of professionalism that shows in everything you do
• You want to have fun with your colleagues and enjoy your work

Key Responsibilities:

• SEO and SEM
• Paid (PPC) and social media marketing
• Email marketing
• Lead nurturing and lead generation activity
• Data capture and analysis
• Web design and management – maintain multiple websites, including content updates and enhancements
• Strategic planning
• Project management

Requirements:

• Advanced degrees or certifications in related fields are a plus
• Minimum of 8 years of relevant professional experience.
• B2B and B2C digital and performance marketing experience
• Strong leadership experience
• Demonstrated effective communication and organizational skills
• Proven ability to lead teams and projects
• Detail orientation and the ability to work under strict timelines

Experience with the following digital marketing tools:

• Google Search Console, Google Analytics, Google Ads, HubSpot, WordPress, Elementor, Monday, Adobe Creative Suite, Canva