Digital Marketing Intern

Job Title: Digital Marketing Intern

Department: Marketing

Reports to: Product & Brand Manager

Approved by / Date: S. Brooks / 12.2024

Supervisory Responsibilities: No

FLSA Status: Non-Exempt

Position Summary:

The Digital Marketing Intern will collaborate closely with the Digital Marketing Specialist and the broader marketing team to support various digital projects.

Key Responsibilities

• Develop engaging content for social media platforms such as Pinterest, TikTok, Instagram Reels, YouTube Shorts, and Reddit to increase reach and engagement.
• Capture photos and videos of production facilities for use in social media and marketing campaigns.
• Create email campaigns and automations to nurture leads and increase engagement.
• Assist with SEO strategies, update website content, and create landing pages to improve traffic and conversions.
• Contribute to the development and execution of paid digital advertising campaigns, including writing ad copy and creating visual assets.
• Research emerging digital platforms and trends and recommend strategies to leverage them effectively.
• Monitor and analyze campaign performance across channels, providing actionable insights for optimization.
• Work with internal teams on cross-functional projects that align digital marketing efforts with broader company goals.
• Partner with team members to ensure cohesive branding and messaging across all digital touchpoints.

Internship Details

• Location: Onsite at our company headquarters.
• Duration: Summer 2025; March – October (flexible to accommodate school schedules).
• Hours: 40 hours per week

Qualifications

• Currently pursuing a degree in Marketing, Communications, Digital Media, or a related field.
• Familiarity with social media platforms, email marketing tools, CRM platforms, and analytics.
• Strong writing, communication, and organizational skills.
• Creativity and a strong visual sense.
• Experience with photography, video production, and editing tools is a plus.
• Proficiency in Canva, Adobe Creative Suite, or similar tools is preferred.
• Portfolio showcasing prior projects is highly encouraged.

Physical Requirements:

• Frequently required to use hands and fingers to handle, feel or operate equipment, tools or controls, and reach with hands and arms.
• Frequently required to talk and hear.
• Frequently required to stand and walk.
• Occasionally required to climb, balance, stoop, kneel, crouch, bend, twist, and crawl.
• Occasionally required to lift, push, pull and/or move up to 50-pounds.
• Specific vision abilities required include: close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
• Occasionally subject to loud noise.

Work Environment:

• Safety glasses and steel toe shoes are required on the production floor at all times.
• Hearing protection is required in designated areas.
• Frequently subject to hazards including a variety of physical conditions, such as proximity to moving mechanical parts, moving vehicles, electric current and exposure to heat and chemicals.
• Occasionally subject to conditions including one or more of the following that affect the respiratory system or the skin: fumes, odors, dust, mists, or poor ventilation.
• Occasionally exposed to cold, hot, wet and/or humid shop conditions.