Digital Marketing Lead

Are you ready to take the reins of a dynamic marketing department and shape the future of financial services marketing? If you thrive on strategy, innovation, and delivering measurable results, this could be your next big opportunity.

About Walser Wealth (www.WalserWealth.com)

Walser Wealth is a fast-growing, privately owned financial services firm in Tampa, Florida, redefining traditional financial planning. Focusing on personalized retirement strategies, innovative insurance solutions, and wealth management, we are committed to helping clients secure their future with authenticity and forward-thinking strategies.

Your Mission as Digital Marketing Lead

In this role, you won’t just manage campaigns—you’ll architect high-level marketing strategies that generate leads, build our brand, and drive business growth across multiple channels. Working with a team of support staff, you’ll oversee the entire marketing function, ensuring seamless execution and optimization across all platforms.

Key Responsibilities

• Lead Generation: Strategize and execute multi-channel campaigns (email, social, digital ads, seminars) to generate hundreds of weekly leads and deliver five qualified leads to each of the firm’s 12 advisors weekly, with the ability to scale lead generation as the firm grows.
• Email Marketing: Plan, automate, and optimize email campaigns using tools like ActiveCampaign, Mailchimp, or ConstantContact. Master of list segmentation and audience targeting to drive engagement and ROI.
• Content Creation & Strategy: Collaborate with the team to craft compelling content for websites, social media, email, and ads.
• Campaign Management: Oversee campaigns across Google Ads, Facebook, YouTube, and traditional channels like radio and TV.
• Analytics-Driven Optimization: Monitor performance metrics to refine strategies, maximize effectiveness, and meet lead quotas.
• Event Marketing: Plan and promote dinner seminars, client appreciation events, and wellness initiatives to deepen client engagement.
• Cross-Functional Collaboration: Partner with advisors, operations, and leadership to align marketing efforts with business objectives.
• Website Management: Keep the firm’s website updated, user-friendly, and optimized for conversions.

Must-Have Skills:

• Proven experience in multi-channel marketing, with a focus on lead generation.
• Expertise in email marketing platforms like ActiveCampaign, Mailchimp, or Constant Contact.
• Strong analytical skills to assess campaign performance and pivot strategies when needed.
• Exceptional project management and organizational abilities.

Preferred Skills:

• Familiarity with financial services marketing or wealth management audiences.
• Experience with tools like ClickFunnels, Google Analytics, and Adobe Creative Suite or Canva.
• Background in scaling marketing campaigns and optimizing ROI.

Why Join Us?

At Walser Wealth, you’ll step into a role where your strategic and creative expertise will directly shape the future of our firm. You’ll work in a collaborative, growth-minded environment where innovation is celebrated and results are rewarded. If this sounds like the challenge you’ve been searching for, apply now to help us reshape what financial services marketing can achieve!

Job Type: Full-time

Pay: $75,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• No nights
• No weekends

Ability to Commute:

• Tampa, FL 33602 (Required)

Work Location: In person