Digital Marketing Lead Analyst

Location: Chattanooga, Tennessee
Job Type: Contract
Compensation Range: $40 - 45 per hour

We are seeking a Digital Marketing Lead Analyst to support the Evernorth business segment. Reporting to the Digital Marketing Manager, this role will drive digital marketing and content strategy across Evernorth.com, working closely with Marketing and Business teams. The ideal candidate will synthesize data from digital tools like Adobe Analytics and Marketo to inform data-driven content strategies. You will lead as a subject matter expert in digital marketing, manage multiple projects, and contribute to the website roadmap while collaborating with internal and external partners on SEO and optimization efforts. Strong influence, self-direction, and cross-functional collaboration are key.

Responsibilities:

• Synthesize data from multiple digital tools (Adobe Analytics, Marketo, etc.) and partners to inform data-driven content strategies.
• Lead through influence as a subject matter expert on all things digital marketing.
• Understand how all digital touchpoints combine to feed the lead gen pipeline and how content moves a buyer through the marketing funnel.
• Be a self-directed, proactive individual who can develop trusted relationships in a highly matrixed, cross- functional organization.
• Be comfortable managing multiple projects.
• Think at an enterprise level, not for just one product but across the entire portfolio.
• Contribute to creation and implementation of the Marketing website roadmap that will deliver on business priorities, digital best practices, and overall website enhancements by partnering regularly with Marketing stakeholders.
• Partner with internal and external partners across analytics, content, UX, production, and lead gen to manage and execute on projects, prioritize work, and identify opportunities for process improvement.
• Work with data owners to collect and disseminate website metrics on a regular basis, with an emphasis on uncovering insights that will influence the website roadmap and other optimization opportunities.
• In partnership with the thought leadership content strategist and internal and external SEO partners, manage and execute Search Engine Optimization (SEO) strategy for product marketing on Evernorth.com.

JOBID: 1075219
#LI-CELLA
#LI-JB1
#LI-REMOTE

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

This posting is open for thirty (30) days.