Digital Marketing Manager (100% On-Site In Pelham, Al)

Join us as a Digital Marketing Manager to spearhead innovative online marketing strategies that enhance brand awareness and drive customer engagement. If you’re a creative thinker with a passion for Search Engine Optimization (SEO), Search Engine Marketing (SEM), and data-driven marketing, we want to hear from you!

Who We Are

Gabriella White is home to our family of brands - Gabby, Summer Classics, and Wendy Jane. We are growing in all areas of the business and are proud to be family-owned and operated since 1987. Together, we furnish life's best moments, from the everyday to the exceptional. We are united by our vision as well as our collective spirit and our culture is shaped by our core values: Dedication – Enthusiasm – Synergy – Integrity – Goal-Oriented – Nimble, or simply put DESIGN.

As a premier innovator, manufacturer, and retailer of luxury furniture and accessories, our brands are loved by designers and design-minded consumers for creating timeless outdoor living and transitional, eclectic furniture and accessories for every part of the home. We’re always looking for talented people to join our team and grow together.

What We Offer

• Competitive health, dental, and vision plans
• 401(k) plan with match after 12 months
• Employee Assistance Program and Chaplain Services to support mental and emotional well-being
• Paid sick, vacation, holidays, and paid parental time
• Monthly incentive and/or bonus opportunities
• Generous Employee Product Purchase discount

What You Do

Develops and creates a strategy plan which includes:

• Develops and implements comprehensive digital marketing strategies in conjunction with the VP of e-Commerce and Merchandising aligned with overall business goals.
• Analyzes market trends, customer insights, and competitive landscape to inform digital marketing efforts.

Manages and oversees campaign activities, which include:

• Plans, executes, and optimizes digital marketing campaigns across multiple channels, including paid search, social media, email marketing, and display advertising.
• Collaborates with creative teams to develops compelling ad copy, visual content, and landing pages.
• Monitors and analyze campaign performance metrics, adjusting strategies as necessary to meet KPIs and ROI targets.

Implements and manages SEO strategies to improve organic search rankings and increase website traffic, which include:

• Manages local search directories such as Google My Business, Bing Places for Business, Apple Maps etc. to ensure accurate and consistent business information.
• Oversees SEM campaigns, including keyword research, ad creation, bidding strategies, and performance tracking in conjunction with our agency.
• Utilizes digital analytics tools (e.g., Google Analytics, SEMrush) to measure the effectiveness of campaigns and identify areas for improvement.
• Prepares regular reports on key metrics, campaign performance, and insights for senior management.

Content Strategy, which includes:

• Develops and executes a content strategy in conjunction with the VP of e-Commerce and merchandising that supports digital marketing efforts, drives traffic, and engages target audiences.
• Collaborates and manages the creation of high-quality content, including blog posts, articles, videos, infographics, and other digital assets.
• Oversees content planning, production, and distribution across all digital channels, including website, blog, email, and social media.
• Collaborates with cross-functional teams (e.g., brand marketing, channel marketing, design, product as needed) to ensure content aligns with brand messaging and business objectives.

CMS Management, which includes:

• Oversees the day-to-day management of the website’s Content Management System (CMS), ensuring content is up-to-date, relevant, and SEO-optimized.
• Coordinates with IT or web development teams to implement technical SEO best practices and ensure website performance and security.
• Manages a content calendar to ensure timely publication and distribution of content.
• Launches promotional blocks and landing pages in support of our websites

What You Bring

• Bachelor’s degree in digital marketing or related field required.
• 5+ years of successful digital marketing background required.
• Experience with GA4, PowerBI, heat mapping, and other performance marketing tools such as Meta Ads Manager required.
• Experience in automation and email marketing with proficiency in Klaviyo and CRM such as Sugar.
• Proven track record of managing successful digital marketing campaigns across multiple channels and brands is highly preferred.
• Experience in gathering, analyzing, and meeting business requirements is required.
• Creative thinker with a data-driven mindset, capable of translating insights into actionable strategies.
• Excellent content creation and editing skills, with a keen eye for detail.
• Highly self-motivated and self-directed.
• Ability to multi-task and possess strong time management and organizational skills.
• Knowledge of HTML/CSS is a plus.