Digital Marketing Manager
LOCATION
Hybrid remote in Fayetteville, AR 72703
QUALIFICATIONS
3+ years of experience in digital marketing, expertise in social media strategy, PPC, SEO, and email marketing. Proficiency in Google Ads, Meta Ads Manager, Klaviyo (or similar), Shopify, and Google Analytics.
RESPONSIBILITIES
Develop and execute digital marketing campaigns, manage social media strategy, optimize website traffic, handle SEO & SEM, manage advertising campaigns, create engaging email initiatives, and collaborate with teams to enhance brand presence.
INDUSTRY
Custom Apparel and Merchandise
SHORT DESCRIPTION
Seeking a Digital Marketing Manager to create and implement strategies to boost online presence and drive growth for Emerson Coast, a company specializing in custom t-shirts for groups.
We’re biased—but we’re pretty sure this is the coolest digital marketing manager role out there.
And we really believe someone’s life is going to change for the better when they get this job.
We design and print custom t-shirts for groups across the country.
And we do it all while having fun with some of the nicest people on the planet. (Here’s a sneak peek of our team in action… https://imgur.com/a/HD6wIXa)
and now...for the obligatory job posting...(drum roll please)
Digital Marketing Manager – Your Canvas Awaits
About Us:
People don’t just wear t-shirts—they wear memories, connections, and stories. At Emerson Coast, we transform custom apparel into something meaningful—helping groups celebrate who they are, together.
For almost 7 years, we’ve created custom designs for sororities, fraternities, and groups nationwide through our brands:
- Emerson Coast (sororities)
- Jamison Pointe (fraternities)
- Kindsor Collective (non-Greek groups)
And we’re just getting started. We’re ready to amplify our online presence and drive growth across all divisions...and add more divisions. That’s where you come in.
Who We’re Looking For:
We need a digital marketing manager—someone who can dream up digital strategies, dig into the data, and make campaigns come alive. You’ll craft targeted marketing that turns clicks into customers, leads into loyal fans, and “just browsing” into big orders.
If you live for data, thrive on creative collaboration, and think ROI is a love language—this might just be your digital dream job.
What You’ll Do:
- Grow Our Reach: Develop and execute paid and organic digital campaigns that get seen, clicked, and loved.
- Own the Social Media Strategy: Plan and execute creative, data-driven social media campaigns across platforms like Instagram, TikTok, and Facebook to engage audiences, build brand loyalty, and generate leads.
- Optimize Everything: Use analytics tools to track performance and tweak strategies for maximum ROI.
- SEO & SEM: Ensure our websites rank high and traffic turns into leads.
- Master the Ads: Plan, launch, and optimize PPC, Google Ads, Meta Ads, and retargeting campaigns.
- Email Magic: Design and execute email marketing campaigns that engage and convert.
- Collaborate Like a Pro: Work closely with our sales team, marketing team, design team and leadership to bring campaigns to life.
What You’ll Need:
- Proven Experience: At least 3+ years in digital marketing, with wins in social media strategy, PPC, SEO, and email campaigns.
- A Data-Driven Mindset: You know the numbers tell a story—and you love interpreting them.
- Social Media Expertise: Experience growing engagement and leads through organic and paid social content (bonus if you’ve managed campaigns for creative or product-based brands).
- Tools of the Trade: Proficiency in Google Ads, Meta Ads Manager, Klaviyo (or similar email tools), Shopify, and Google Analytics.
- Creative Thinking: You’re strategic but not afraid to try new ideas and trends.
- Problem-Solving Skills: Turning challenges into opportunities is just another Tuesday for you.
- A Team-First Attitude: You love collaborating, communicating, and winning as a team.
Why Join Us?
- Team Spirit: Work with genuinely awesome people who support big ideas and celebrate every win.
- Impact: Shape the digital future of a growing, creative company that values innovation and connection.
- Work/Life Harmony: Based in Northwest Arkansas? Great—join us in person! Not local yet? Let’s talk...we're open to remote work if you're open to occasional travel to NWA.
- Perks: Paid Time Off, Flexible Schedule, Health Savings Account, Retirement Plan, Maternity Leave, and incredible company retreats. (Here’s proof: https://imgur.com/a/HD6wIXa)
Salary:
- $63,000 - $85,000, based on experience, plus performance bonuses tied to measurable results.
Ready to Make an Impact?
If you’re up for building something lasting—something that’s both impactful and creative—we’d love to hear from you.
Apply today, and let’s write the next chapter of Emerson Coast together.
And if you really want to stand out…email NOTmichaelscott AT emersoncoast DOT com and tell us why you’re the perfect fit for this role. Bonus points if you share a campaign you’re proud of (and the results you crushed).
Job Type: Full-time
Pay: $63,000.00 - $85,000.00 per year
Benefits:
- Flexible schedule
- Health savings account
- Parental leave
- Retirement plan
Schedule:
- Monday to Friday
Work Location: Hybrid remote in Fayetteville, AR 72703
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