Digital Marketing Manager

Location: Morristown, New Jersey
Job Type: Contract
Compensation Range: $58 - 68 per hour

We are seeking a skilled Digital Marketing Manager to lead and execute a comprehensive paid acquisition strategy across channels such as PPC, display advertising, social media, and affiliate marketing. The ideal candidate will analyze market trends, optimize campaigns, manage budgets, and collaborate with cross-functional teams to deliver high-impact campaigns. You'll also oversee vendor relationships, ensure compliance, and provide performance insights to stakeholders. If you're a data-driven strategist with a passion for driving growth, we'd love to have you join our team!

Responsibilities:

• Develop and execute a comprehensive digital marketing strategy focused on paid acquisition channels, including but not limited to PPC, display advertising, social media advertising, and affiliate marketing.
• Analyze market trends and competitors' strategies to identify opportunities for growth and improvement in our paid acquisition efforts.
• Collaborate with cross-functional teams, including product, sales, and content creators, to create cohesive and effective campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
• Optimize campaigns continuously by testing new creatives, analyzing performance data, and shifting resources to top-performing ads.
• Prepare and present reports on campaign performance, insights, and optimization strategies to stakeholders.
• Collaborate with strategy team to identify, develop and deliver audience segmentation.
• Oversee paid marketing campaigns and management of the various platforms and processes, including list management and segmentation, managing the coding of assets, regulatory compliance, deployment and tracking ads.
• Manage vendor relationships related to paid marketing and ensure positive return on investment.

Qualifications :

• Experience developing and supporting high volume paid marketing campaigns across multiple platforms including search and retargeting on Google and Bing networks.
• Experience with organic SEO/SEM, marketing database, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Solid knowledge of website analytics tools (e.g., Google Analytics GA4, Amplitude, Omniture, WebTrends).
• Experience in brand building, campaign optimization, and digital journey development.
• Strong written and oral presentation skills and success interacting with senior-level executives in a corporate environment.
• Excellent collaboration and partnership skills, proven ability to build and maintain strong relationships.
• Proactive, highly motivated self-starter with ability to prioritize and multitask and flourish in a fast-paced environment.
• Must be highly driven and passionate about marketing, analytics and continuous improvement of the customer experience.
• Proven results-driven experience in digital marketing.
• Experience with paid channels including search (Google and Bing), retargeting, paid social, and affiliate marketing.
• Strong understanding of marketing principles and digital marketing strategies.
• Excellent communication, leadership, and project management skills.
• Ability to work collaboratively with cross-functional teams.
• Data-driven mindset with strong analytical skills.
• Creative problem-solving abilities.
• Familiarity with agile methodologies, iterative development processes preferred.
• Bachelor's degree in Marketing, Business, or related field.
• 6+ years of experience in Digital Marketing or related role.
• Experience in Financial Services preferred.

JOBID: 1067670
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

This posting is open for thirty (30) days.