Digital Marketing Manager

Full Time • Houston, TX, United States of America

95,963 - 121,511 (Yearly) Added 1 week ago

Summary

LOCATION

National consulting firm, remote position available.

QUALIFICATIONS

5+ years of B2B digital marketing experience, BS/MS in marketing or a related field, expertise in PPC, SEO/SEM, and proficiency with Google Analytics and web analytics tools.

RESPONSIBILITIES

Implement and optimize PPC campaigns, execute comprehensive digital marketing strategies across various channels, collaborate with teams to enhance user experience, and analyze performance metrics against goals.

INDUSTRY

Consulting Services

SHORT DESCRIPTION

Seeking a Digital Marketing Manager to lead innovative digital marketing strategies, enhance online presence, and drive competitive growth for alliantgroup, LP.

alliantgroup, LP is currently experiencing explosive growth! As a national consulting firm focused on being the voice to the middle market, our mission is simple: Strengthening American businesses. How do we do this? We hire the brightest talent with the most diverse backgrounds who are passionate about making a difference.

alliantgroup is currently in search of a full-time Digital Marketing Manager to execute visionary online journeys to create competitive edge solutions for expanding existing online presence and other digital experiences.

Essential Duties

Implement, monitor and improve PPC campaigns
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising to increase in-bound leads
Work with social media team to design, build and maintain our social media presence through paid promotions
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies with internal teams
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

Proven success implementing and improving PPC campaigns for conversions
5+ years’ experience in digital marketing – B2B experience required
BS/MS degree in marketing or a related field
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Expert level experience in setting up and optimizing Google Adwords campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Expert level knowledge of website analytics tools (e.g., Google Analytics)
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

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